Course Description for Public Relations and Event Planning
Public Relations and Event Planning
Prerequisite: PUR 3000 and PUR 3100 and MMC 3105 and MMC 1004
Description: This course is an introduction to the planning and production of special events with an emphasis on public relationsâ€™ principles, strategies and techniques. Students will be introduced to leaders in the field, prepare budgets, learn techniques for executing large- and small-scale projects and prepare an event plan. The course will culminate with a special event at the end of the semester.
Course Fees: $15