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2018-2019 Catalog
MAR 4663: Marketing Models

Course Description for Marketing Models

MAR4663: Marketing Models
3
Prerequisite:  MAR 3023
Description: This course examines the development of formal structures and the application of optimization techniques in the analysis of marketing data. Topics covered may include: market segment analysis, sales forecasting, advertising impact projections, media mix determination, new product diffusion processes and brand loyalty models.