ADV 3008: Principles of Advertising
Course Description for Principles of Advertising
Principles of Advertising
Prerequisite: MMC 1004, MMC 3105, and MAR 3023 or ADV 3812
Description: Theory, principles and functions of advertising; its role in economic, social and marketing structure. Copy and design in newspapers, magazines, radio and television are studied. Projects involving preparation of a simple campaign and its ads.