Course Description for Social Media and Business Analytics
Social Media and Business Analytics
Prerequisite: ISM 6021 and permission of instructor
Description: This course presents a managerial perspective on the effective design and use of Social Media for strategic advantage and operational performance in organizations. Information technologies (IT) can have a significant impact on the productivity of the firm and its employees, and can be applied or misapplied to various business problems. The focus of this course is to gain an understanding of the potential of a new portfolio of IT tools that are subsumed under the term Social Media. The course will also help students learn how to analyze strategies for Social Media analytics.