Coggin College of Business Undergraduate Degree Requirements
Business Administration Degree
I. Recommended Lower-Level or State/Community College Curriculum: 60 Hours
(A minimum grade of “C” is required in all coursework)
General Education, General Electives, and Required Courses
a) Required lower-level courses
- Principles of Financial Accounting: 3 hours
- Principles of Managerial Accounting: 3 hours
- Principles of Macroeconomics: 3 hours
- Principles of Microeconomics: 3 hours
- Elementary Statistics for Business: 3 hours
- Calculus for Business: 3 hours
- Computer Applications for Business: 3 hours
b) Other General Education and General Electives: 39 hours
II. Upper-Level Requirements: 60 Hours
a) Courses Common to all BBA Majors: 18 hours
- FIN 3403 Financial Management: 3 hours
- MAR 3023 Principles of Marketing: 3 hours
- MAN 3504 Production/Operations and Logistics Management: 3 hours
- MAN 3025 Administrative Management: 3 hours
- BUL 3130 Legal Environment of Business: 3 hours
(some majors require SOP 3004 Social Psychology)
- MAN 4720 Strategic Management & Business Policy: 3 hours
b) Area of Concentration: 18-29 hours
c) Required Business Courses (3000-level or higher): 3-15 hours
- Approved Quantitative Course: 3 hours
- Approved Economics Course: 3 hours
- Approved Information Systems Course: 3 hours
- Approved “International” Course: 3 hours
d) Required Non-Business Courses: 3-6 hours
- Approved Cultural Diversity Course: 3 hours
- Approved Oral Communication Course (student may substitute an upper-level non-business elective if this requirement was satisfied at the lower level): 3 hours
e) Other Electives: 0-3 hours
III. Total Requirements for a Degree: 120 Hours
The objectives of the BBA in Accounting are:
- To attract and retain students from diverse backgrounds with the abilities required for success in accounting careers.
- To provide accounting students with analytical, team-building, and technological skills; written and oral communication skills; critical thinking, research and problem solving skills that are necessary for lifelong success in the accounting profession.
- To provide exposure to economic, global, political, social, legal, ethical, regulatory, environmental, and technological issues.
- To encourage students to become active in professional organizations in accounting and taxation.
- To maintain an AACSB accredited undergraduate degree program.
- To prepare students to enter quality graduate programs.
- To provide students not seeking a graduate degree a means of fulfilling the CPA requirements in Florida.
- To provide internship and field experience opportunities to students.
- To provide students the opportunity to work with faculty on research projects.
- To provide students opportunities for international travel and study.
While the objectives of the various accounting areas of study have several common paths, there is a point where they diverge. Public accountants need more emphasis in the concepts and standards of auditing and financial reporting. Management accountants, serving as controllers, treasurers, and other financial executives need more concentration in the use of accounting data for predicting future costs and income, as well as for evaluative purposes. Governmental accountants need additional emphasis in special accounting methods for non-profit organizations. Internal auditors need to be able to evaluate managerial effectiveness and efficiency.
Regardless of their choice, students will be expected to demonstrate a sound liberal arts education so that their accounting studies can be seen in the perspective of the broader purposes of the organization that employs them, of society’s economic, social and cultural institutions, and of their own life goals.
The program in the Department of Economics and Geography in the Coggin College of Business is designed to provide students with the tools and concepts necessary to understand our modern economy, to function more effectively as citizens, and to make sound decisions. A major in economics opens the door to a wide variety of jobs in business, government, finance, and the professions. Economics is particularly appropriate for those students who plan to enter public service or law, whether in the community or at other levels, or who plan to go on to graduate study.
The shared objectives of the BBA in Finance and the BBA in Financial Services are:
- To attract and retain students from diverse backgrounds with the abilities required for success in finance careers.
- To provide finance students with the skills necessary for success in the finance profession, including analytical, team-building, and technological skills; written and oral communication skills; critical thinking, research and problem-solving skills that are necessary for lifelong success in the finance field.
- To provide exposure to global, political, social, legal, ethical, regulatory, environmental, and technological issues.
- To encourage students to become active in professional organizations in finance.
- To provide internship and field experience opportunities to students.
- To provide students an opportunity to work with faculty on research projects.
- To provide students opportunities for international travel and study.
The major in finance is designed to develop an understanding of the financial aspects of the contemporary economy, the operation of financial institutions, and the financial management of business operations. The program offers three primary focuses.
Option 1: Corporate — emphasizes financial management of the firm and focuses on financial analysis, planning, control, and formulation and implementation of corporate financial strategy. The objective of this option is to prepare students for careers as financial managers of corporations or other for-profit or non-profit organizations.
Option 2: Investments — emphasizes security and portfolio analysis, the trading and creation of the various instruments within the markets, and the management of assets and liabilities. The objective of this concentration is to prepare students for careers as financial analysts and to begin the preparation of students for the Level I test of the Certified Financial Analysis (CFA) designation.
Option 3: Real Estate — prepares students for careers in the diverse field of real estate. The program is designed to acquaint students with real estate brokerage, management, appraisal, acquisition, lending, and development with particular emphasis on real estate appraisal, finance, and investment.
The selection of courses for the major in finance should be arranged by students with their academic advisor in conformance with the general requirements outlined below. FIN 3403 and FIN 3233 should be the first two finance courses taken. It is incumbent upon students to plan their courses with the semester in which they are normally offered. Requests for course substitutions in order to graduate without required concentration courses will rarely be granted. Students are encouraged to delay taking their finance courses because of prerequisites and limited course offerings.
Financial Planning Major
The objectives of the BBA in Financial Planning are:
- To attract and retain students from diverse backgrounds with the
abilities required for success in careers in the financial planning profession.
- To provide finance students with the skills necessary for success
in the financial planning profession, including analytical, team-building, and
technological skills; written and oral communication skills; and critical
thinking, research and problem-solving skills that are necessary for lifelong
success in the financial planning profession.
- To provide exposure to global, political, social, legal, ethical,
regulatory, environmental, and technological issues.
- To encourage students to become active in professional
organizations in finance.
- To provide internship and field experience opportunities to
- To provide students an opportunity to work with faculty on
The major in financial planning is designed for the student who is
interested in a career in personal financial planning in particular and the
broader financial services industry in general.
This major integrates investments, estate planning, retirement
planning and employee benefits, tax planning, and insurance planning. The
objective is to prepare students for careers in the growing financial planning
profession. This concentration also emphasizes communication skills. The
curriculum is designed to prepare students for the examinations leading to
professional designations such as Certified Financial Planner® (CFP®) and
Chartered Financial Consultant (ChFC).
The selection of courses for the major in financial planning should be arranged by students with their academic advisor in conformance with the general requirements outlined below.
International Business Major
The international business major has been designated part of the International Business Flagship program by UNF’s president. The international business major is designed for students who are excited about the increasing globalization of the business world, working and traveling abroad as well as understanding other cultures and speaking other languages. Students who major in international business will be prepared not only for doing business domestically, but also for engaging in the dynamic world of global business which includes marketing, logistics, import/export and international finance.
All Coggin College of Business students receive a solid foundation in all functional areas in business, including economics, finance, law, management, and marketing. In addition, all students develop both quantitative skills and communications skills. However, UNF international business majors distinguish themselves from other business majors in five ways. First, they learn about international aspects of functional business areas, including economics, finance, management and marketing. Second, they become proficient in a foreign language. Third, they learn about a particular area of the world. Fourth, all international business students must complete a one-semester internship with a company actively involved in international business. This training provides international business majors with practical experience that will make them more marketable upon graduation. Fifth, all international business majors are required to complete an approved international education experience through the Coggin College of Business of four weeks or more.
International business majors must satisfy all requirements for the BBA degree.
The management major is designed for students who envision embarking on a career that will lead them into organizational management. The theme of the Department of Management is value creation. As both a discipline and a process, the theoretical paradigms and frameworks upon which managers create value provide a strong foundation for our scholarly research and innovative instruction. The development of an organization’s people, technology, and cross-functional processes, as well as their subsequent interaction, facilitate the internal environment necessary to create value. For effective value creation, these activities must be consistent with each other and with the organization’s strategy. In addition, value-creating activities must transform over time to meet the changing demands of the external environment. Therefore, effective management requires an understanding of the dynamics of the internal environment, monitoring of the external environment, and the evolving process of strategic implementation. Thus, the management curriculum is to develop the student’s proficiency in resource evaluation, resource allocation, and resource management. This mission theme recognizes all organizational inputs (i.e., human resources, financial resources, physical resources, and knowledge, informational and systems resources) as resources that must be managed for an organization to function effectively.
The curriculum is under constant review by the faculty to insure that its combination of business, technical, and behavioral courses remain relevant to the ever-changing business environment and global economy, and prepares the management major to meet the challenges they would likely face in either the private, public, or non-profit sectors. The student majoring in management is provided with program flexibility in tailoring their individual programs toward degree and career objectives. Each course within the management major has been designed to provide the student with specific and discrete content while also demonstrating the course’s applicability to the overall mission theme.
Students who choose management as their area of concentration must satisfy all requirements for the BBA degree. As a part of the BBA degree program, these students must satisfy the management major requirement and a contextual studies requirement. The individual seeking to major in the Management discipline is required to take all courses required for the Management major, including the BBA core, in residence at the University of North Florida. Transfer credit may be accepted only on an exception basis through the petition process.
Marketing Major provides students with the consumer behavior and analytics
tools needed to develop a clear understanding of the customer’s purchase
journey and to apply these consumer insights to create compelling products and
campaigns that captivate these very customers. The marketing curriculum
furnishes students with content knowledge and its applications in the
principles of marketing, consumer behavior, marketing research and information
systems, strategic marketing management, and additional elective areas of
marketing as well as more general knowledge and skills relevant to business and
a business career. Students with an interest in a sales career can select sales
management, professional selling, integrated marketing communications, and
professional sales Internship as marketing major electives. Students with an
interest in the growing field of analytics and in working with big data can
select to minor in Digital
Marketing and Analytics, which focuses on a wide array of highly demanded
courses by employers such as digital marketing strategy, introduction to
marketing analytics, and social media marketing strategy
Students who choose marketing as their area of concentration must satisfy all requirements for the BBA degree. As a part of these requirements, marketing students must satisfy the marketing concentration requirement and a contextual studies requirement. A maximum of 15 hours of marketing, excluding marketing courses required of all BBA candidates, will be counted toward satisfying degree requirements.
Students with an interest in a sales career should select MAR 4403 Sales Management, MAR 4400 Professional Selling and MAR 4946 Professional Sales Internship as marketing major electives.
Transportation and Logistics Major
The University of North Florida’s Transportation and Logistics Program offers a unique and rewarding program for students electing to major in transportation and logistics. The program prepares students for challenging careers in supply chain management, international logistics, transportation, and physical distribution. Many graduates of the Program have accepted positions with local logistics firms as well as with major corporations located across the country. The Program has received considerable state, national, and international recognition. The University of North Florida has designated the program as one of only four Flagship programs so identified on campus. The program is ranked 13th in its field in the USA, placing it among top-tier research universities nationally, and the highest among non-doctoral-granting institutions. A spring 2007 Journal of Supply Chain Management article also placed the program in the top 25 in terms of thought leadership in the discipline, as measured by the last 40 years of publications in that journal. Program graduates are automatically certified (upon application, by blanket waiver) by the American Society of Transportation & Logistics – a recognition of curriculum quality granted to only 25 programs nationwide. The Florida Board of Regents selected the UNF Transportation and Logistics Program as one of the initial five programs to receive the Florida Legislature’s “Programs of Distinction” emphasis within the State University System. The Board of Regents further recognized the Program by designating it as one of the university system’s “Centers for Excellence.” These distinctions provide many opportunities for the Transportation and Logistics Program to develop innovative approaches for transportation and logistics education and community service.
The Prime F. Osborn III Eminent Scholar Chair in Transportation has greatly enhanced the program’s research capabilities and leadership in logistics education. The professorship resulted from a gift by the CSX Corporation in honor of the late Prime F. Osborn III, past CSX board chairman. This honor recognizes Mr. Osborn’s long-standing support of developing quality education in America and his leadership in the transportation industry.
The program has outstanding fit to the regional economy. As a growing leader in logistics and international commerce, the Jacksonville area represents a tremendous opportunity for gaining logistics experience. Jacksonville has become a major distribution hub with extensive access to rail, air, maritime and highway transportation as well as to warehousing and international logistics. The city has been recognized as one of the top 10 logistics-friendly U.S. cities, and transportation and logistics has been identified as one of city’s four economic “super sectors.” More than 650 firms in the region have some significant involvement in freight movement. Program faculty have built outstanding connections to regional T&L leaders CSX, CEVA (formerly TNT) Logistics, Landstar, Crowley, Sea Star Line, and Southeast Toyota Distributors (all of whom are headquartered here), as well as leading firms who require Transportation & Logistics expertise, including GE, Target, Walgreens, Sears, and PSS World Medical. Internships with local companies provide opportunities for students to gain hands-on management experience while also applying their education in a real-world setting.
All students seeking a BBA degree with a major in Transportation and Logistics must meet all of the requirements for that degree, including the prerequisites and the 21 credit hours common to all majors. The Transportation and Logistics major also offers significant flexibility for students to double major in other business programs in order to obtain a competitive advantage in the job market due to the high demand for logistics graduates.