Communication 01
Catalog 2013-2014
College of Arts and Science
 

About Communication program

Communication Faculty

Department of Communication

Location: Building 14D, Room 2002
Phone: (904) 620-2651
Web Address
 http://www.unf.edu/coas/communication/

Dr. John H. Parmelee, Chair

Chair’s e-mail:  jparmele@unf.edu

Mission

The undergraduate Bachelor of Science in Communication major is primarily concerned with professional applications of communication in traditional and emerging media, strategic communication (advertising and public relations), and organizations. Within this context the mission of the Department of Communication is to discover, integrate, and disseminate applied and theoretical knowledge about human and mediated communication processes and effects as they relate to individuals, groups, and society.

We are committed to high quality teaching that prepares students for lifelong learning and professional careers in communication; scholarship that advances knowledge of communication and enhances the reputation of the university, and service to the university, academic and professional communities, and to northeast Florida. To achieve our mission, students engage in learning activities inside and outside the classroom, such as participating in media internships and community-based learning, producing news programs, and creating advertising and public relations campaigns for clients.

Our graduates will be prepared to:

  1.      Communicate effectively: Communicate clearly and accurately through written, oral, and mediated forms appropriate to the study of communication and professional practice.
  1.      Think critically: Conduct reasoned evaluation of information to assess its relevance, accuracy, purpose, and meaning.
  1.      Apply theory: Apply appropriate theoretical concepts of communication in academic and professionally oriented work.
  1.      Conduct valid research: Apply research methods appropriate to the communication professions to address relevant communication problems. Such methods include quantitative and qualitative research applied in primary and secondary research.
  1.      Utilize appropriate technologies: Apply the tools and technologies of the communication professions in the creation and dissemination of messages appropriate for professional practice.
  1.      Value freedom of expression: Understand and apply the principles and laws of freedom of speech and press embodied in the First Amendment and describe their importance in a democracy.
  1.      Embrace diversity: Demonstrate an understanding of the diversity of both domestic society and the peoples and cultures of global society and of the significance and impact of mass communications in society.
  1.      Practice ethically: Demonstrate an understanding of professional ethical principles and the relationship between ethics and law; apply ethical principles to communication professional practice.
  1.      Regard history: Demonstrate understanding of the history of communication media and professions and the role of key communication professionals and institutions in shaping them.

Undergraduate Major Degree Programs

The Department of Communication offers the Bachelor of Science degree in Communication. Our majors select one of three professionally oriented concentrations:

  • Advertising
  • Multimedia Journalism & Production
  • Public Relations

Undergraduate Minor Degree Programs

In addition to the Communication major the department offers two minor programs:

  • Communication Studies
  • Mass Communication

Transformational Learning

UNF Communication students engage in community-based learning in all of our concentrations. Multimedia Journalism & Production students research and write the annual Hope Fund series of stories in the Florida Times-Union and contribute several types of content to the newspaper’s Jacksonville.com web site. Also, Multimedia Journalism & Production students produce “Inside Jacksonville,” a news show, and other TV programming. Every semester Advertising and Public Relations students create fully planned campaigns for First Coast area non-profit organizations. In addition, during every term nearly 100 Communication majors complete professional internships.

Department of Communication Faculty

John H. Parmelee, Professor & Chair

Christa L. Arnold, Associate Professor

Berrin A. Beasley, Associate Professor

Robert H. Bohle, Professor

Peter A. Casella, Assistant Professor

Dee A. Colvin-Ott, Instructor

David J. Deeley, Assistant Professor

Roberta R. Doggett, Senior Instructor

Joseph A. Goodsell, Instructor

Christine K. Holland, Senior instructor

Paula S. Horvath, Senior Instructor

Junga Kim, Assistant Professor

Marcia J. Ladendorff, Instructor

Chunsik Lee, Assistant Professor

Samuel C. Mathies, Instructor

Traci M. Mathies, Instructor

Diane L. Matuschka, Instructor

Carolynn A. McMahan, Associate Professor

Siho Nam, Associate Professor

Jae H. Park, Assistant Professor

Stephynie C. Perkins, Associate Professor

Allison A. Searle, Instructor

Brian Thornton, Professor

Tulika Varma, Assistant Professor

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