What Can You Do With A Major In Sport Management?

The Sport Management Program is reflective of the fast-paced and growing sports industry across the country. The program of study provides an academic foundation in sports management for application in a variety of sports settings. There are two concentrations within this degree program from which students must choose. The Sport Management concentration is appropriate for candidates who seek careers in professional sport, college athletics, or sport entrepreneurship. The Community Sport concentration is appropriate for candidates who seek leadership and/or instructional careers in settings offering sport, fitness, and recreational programming. Of further significance is that students receive valuable employment training though practicum and internship experiences in chosen settings including: college recreation or athletic programs, community recreation agencies, sport organizations or business, sport facilities, and professional sports teams.


Typical Career Paths

Amateur Athletics
Facilities and Event Management
Professional Sports Teams
Sports Leagues
Sport Merchandising
Leisure and Fitness
Sport Media




Some Related Career Titles  


Entry Level Jobs 

High School Coach

High School Athletic Director

Sports Marketing


2 Years Minimum Experience Needed Positions and/or Master Degree

Team Owner 

Upper Level Athletic Director 

Director of Marketing 

College Coaches 





  General Career Directions
  • Team Owner
  • General Manager
  • Executive Director
  • Athletic Director
  • Vice President for Sports Communications
  • Director of Marketing
  • Director of Sports Information

  • Director of Sports Publicity

  • Associate Athletic Director for Finance


Typical Employers

  • Colleges/Universities
  • Regional Sport Commissions
  • International Olympic Committee
  • High schools
  • Youth Sports Organizations
  • YMCA's/YWCA's
  • Sports camps
  • Stadiums
  • Arenas
  • Golf Courses
  • Convention Centers
  • Recreational Facilities
  • Professional Leagues
  • Professional Teams
  • Motor Sport Organization
  • Professional Minor League Teams
  • Sport Marketing Firms
  • Sport Management Firms
  • Sport Equipment Suppliers
  • Exercise Equipment Manufacturers
  • Sporting Good Stores
  • Ski Resorts
  • Tennis/Golf Clubs
  • Health and Fitness Clubs
  • Health Spas
  • Hotels
  • Parks 

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Skills Needed For This Career

  • Oral Communication Skills
  • Ability to organize and coordinate
  • Creativity
  • Ability to motivate others
  • Listening skills
  • Special Education Skills
  • Persuasive skills
  • Written Communication Skills
  • Interpersonal Skills
  • Mathematical Abilities
  • Curriculum Development
  • Language Skills
  • Counseling Skills
  • Group Dynamics 


To research these titles and more go to (Occupational Outlook Handbook)  



Links To Professional Associations  

American Alliance for Health, Physical Education, Recreation and Dance

American Association for Health Education

Associations Connected with Physical Education and Sports---Searchable site from SUNY Cortland 

Canadian Association for the Advancement of Women in Sport

Commission on Accreditation of Allied Health Education Programs (CAAHEP)

International Olympic Committee Home Page

NAIA Home Page

National Association for Physical Education in Higher Education

National Athletic Trainers' Association

National Governing Bodies--Links to governing bodies from the Springboard page 

National Soccer Coaches Association of America

Association for Women in Sport Media
Explore Physical Activity
National High School Coaches Association
National Intramural-Recreational Sports Association
North American Society for Sport Management
Sports Fitness and Industry Association

Sport Marketing Association



Job Search Information 







Graduate Schools 

Local Programs 

University of Central Florida  

Florida International University

Florida Atlantic University

Florida Agricultural & Mechanical University

Florida State University 
University of Indianapolis Kinesiology Graduate Program


Link To UNF Academic program 

The Department of Leadership, Counseling and Sport Management offers a Bachelor of Arts in Education (BAE) in the following areas:

Sport Management Concentration  

Community Sport Concentration  



Holland Codes 

Sport Management- Enterprising; Realistic; Social (ERS)


College of Education and Human Services Job Search Internet Links 

Teaching/School Administration- Public Schools
Teaching/School Administration-Independent and Private Schools
Physical Education/Sports 
Human Services/Non-Profit/Counseling
Special Education and Related Services
College and University Job Search Internet Resources 
Educational Consulting/Human Resources/Research & Evaluation 
State and Federal Government Job Search 

Career Action Plan

  • Conduct an informational interview and/or shadow a professional in the field
  • Join a professional association for this career field
  • Develop leadership skills by participating in on-campus activities (RA, Peer Advisor, Student Government, Presidential Envoys, Fraternities, Sororities, Student Clubs)
  • Look to do an internship in your junior and/or senior year to gain experience in this field
  • Obtain teaching experience working with target age group by doing volunteer or part-time work
  • Consider taking a public speaking course to develop your presentation skills
  • Attend job fairs and networking events to meet with employer representatives and to explore options




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