What Can You Do With A Major In Marketing?

 
The marketing major is designed for students interested in the marketing of consumer and industrial goods and services. The curriculum has been developed to include course work in the principles and foundations of marketing management and in the marketing functions of manufacturers, wholesalers, and retailers. The major also includes behavioral, technical, and elective courses in order to prepare the student for a marketing career.
 
Program of Study: Courses You Will take

Typical Career Paths

 

Sales and Promotion
Marketing Management
Market Research
Purchasing/Procurement
Social Media Management
Management
Entertainment Marketing
Banking
Insurance
Real Estate

 

Some Related Career Titles 

Note: some of these occupations might require certification, licensure, or further education


Account Representative   Advertising Executive
Art Director   Bank Officer
Brand Manager   Buyer
Circulation Manager   Claims Adjuster/Examiner
Commercial Artist   Comparison Shopper
Consultant   Consumer Affairs Specialist
Consumer Load Officer   Copywriter
Credit Manager   Product Manager
Promotions Director   Property Manager
Public Relations Manager   Research Analyst
Credit/Load Administrator   Customer Service Manager
Development Officer   Direct Mail Specialist
Distribution Manager   District Sales Manager
Employment Agency Counselor   Financial Planner
Franchise Specialist   Fund-raiser
Government Administrator   Grant Writer
Import/export Manager   Inside Salesperson
Insurance Agent   Sales Agent
Sales Manager   Specialty Advertising Distributor
Telecommunications Director   Telemarketing Representative
International Marketer   Internet Marketing Specialist
Inventory Control Specialist   Lobbyist
Management Trainee   Market Representative
Market Research Interviewer   Marketing Field Coordinator
Marketing Planner   Marketing Researcher
Media Buyer/Analyst   Merchandising Manager
Non-profit Organization Manager   Packaging Specialist
Product Analyst   Traffic Coordinator
Urban/Regional Planner   Wholesale Salesperson
TV Shopping Channel Coordinator   Retail Manager
 

 

 

 

Typical Employers/Work Settings

 
  • Advertising Agencies  
  • Chambers of Commerce
  • Colleges/Universities
  • Corporations
  • Environmental Associations
  • Financial Institutions
  • Fund Raising Firms
  • Insurance Companies
  • Marketing Research Firms
  • Non-profit Organizations
  • Regional Planning Councils
  • Small Businesses  
  • State/Local Government Agencies  
  • Trade Associations
  • Manufacturers
  • Print and Electronic Media Outlets
  • Consulting Firms
  • Software and Technology Companies
  • Retail chains and stores
  • Hospitals
  • Public Relations Firms
  • Entertainment Companies
  • Sports Industry
  • Credit Unions
  • Real Estate Brokers and Firms
 

Match This Major To Careers

What Can I do with a major in?
What Can I do With This Major?  

 

 

Beginning Salary Range

Payscale.com

For updated salary information exclusive to the State of Florida go to: http://www.FLChoices.org

 

National Average: Entry Level with a Bachelor’s Degree: $44,000- From the Spring 2008 NACE Salary Survey (National Association of Colleges and Employers)  Note: starting salaries directly correlate with level of each student's GPA, Internship Experience and professionalism. 

 

For more information on salaries click here

 

Skills Needed For This Career

 
  

Reading comprehension

Active listening

Excellent writing skills

Critical thinking

Active learning

Monitoring skills

Analyze and interpret data

Manage & direct people/programs

Formulate program policies

Hire and supervise staff

Sell products or services

Research business problems

Plan work tasks

Plan & administer budgets

Prepare status reports

Good communication skills

Learning strategies

Negotiate staff policies/disputes

Develop solutions

   

 

 

Links To Professional Associations 

Professional Associations are important to explore because many offer student memberships and can give you access to other professionals and their experiences, research, convention or workshop opportunities, professional development and most importantly job databases.
American Marketing Association
Association for Integrated Marketing 
Business Marketing Association 
Marketing Research Association 
Professional Insurance Marketing Association

 

 

Job Search/Career Information 

 

National Organizations or Databases
http://www.beyond.com/
http://www.directmarketingcareers.com/
http://www.emarketingsilo.com/
http://www.marketingcrossing.com/
http://www.marketinghire.com/
http://www.marketingjobs.com/
http://www.salesjobs.com/
http://www.talentzoo.com/ 
http://www.marketing-schools.org- types of marketing, search marketing schools by state, information about marketing careers

http://www.thesnugg.com/A-Guide-To-Finding-A-Career-In-Online-Marketing.aspx- - resource for students looking to break into career in online marketing

 

 

Graduate Schools 

Applying To Graduate and Professional Schools

 

 

Link To UNF Program

 

The  Coggin College of Business   at the University of North Florida offers a Bachelor of Business Administration in  Marketing.  

 

Career Action Plan

  • Conduct an Informational Interview and/or shadow a professional in the field
  • Join a professional association for this career field
  • Develop leadership experience by participating in on-campus activities (RA, Presidential Envoys, Student Government, Peer Advisors, etc.)
  • Look for internships in your junior and senior years to gain experience