Communication is used to persuade, educate, inform, and entertain. Communication specialists plan and devise information systems, linking the industry with certain audiences. They are responsible for making decisions on the transmitting and channeling of information, for researching the impact or social consequences of a diverse culture, and for generating new information. There are many areas in the field of communication, so one must also be familiar with their chosen specialization.
Tracks
Advertising - Every semester Advertising and Public Relations students create fully planned campaigns for First Coast area non-profit organizations.
Electronic Media - Electronic Media students produce In Tune with Jacksonville, a monthly public affairs program broadcast by locally by WCWJ-TV.
Journalism - Journalism students research and write the annual Hope Fund series of stories in the Florida Times-Union and contribute several types of content to the newspaper's Jacksonville.com web site.
Public Relations - Every semester Advertising and Public Relations students create fully planned campaigns for First Coast area non-profit organizations.
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