Areas of Expertise
My primary research interests focuses on sport brand management and visual identity in sport. Associated with these interests are the connection and infusion of aspects of sport and religion, including sport and recreation ministry.
Doctor of Philosophy (2002)
Specialization: Sport Administration
Florida State University
Master of Science Foundations of Education (1999)
Specialization: Sport and Fitness Management
Troy State University
Bachelor of Science Social Science (1997)
Minor: Criminal Justice
Suma cum laude
Troy State University
Associate of Arts (1995)
Magna cum laude
Lake City Community College
Lake City, FL
Jason W. Lee, PhD, is an Associate Professor and Coordinator of Sport Management at the University of North Florida. Dr. Lee has been published in a wide variety of academic journals including Sport Marketing Quarterly, Journal of Hospitality, Leisure, Sport, and Tourism Education (JoHLSTE), International Journal Entrepreneurial Venturing, and International Journal of Sport Communication. Additionally, he has edited two textbooks Sport and Criminal Behavior and Branded: Branding in Sport Business. Dr. Lee maintains an active research agenda in the areas of sport brand management and visual identity in sport.
Sport Marketing Association
Christian Society for Kinesiology and Leisure Studies (CSKLS)
Alabama Institute for Sport & Fitness Management (AISFM)
Alabama-Mississippi Sociology Association (AMSA)
Alabama State Association for Health, Physical Education, Recreation, and Dance (ASAHPERD)
American Alliance of Health, Physical Education, Recreation, and Dance (AAHPERD)
American Association for Leisure and Recreation (AALR) [Now known as American Association for Physical Activity & Recreation (AAPAR)]
Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport (FAHPERDS)
National Association of Sport and Physical Education (NASPE)
National Association for Kinesiology & Physical Education in Higher Education (NAKPEHE)
North American Society for Sport Management (NASSM)
Phi Epsilon Kappa Professional Fraternity (for persons engaged in careers associated with health, physical education, recreation, or safety)
Sport and Recreation Law Association (SRLA)
Publications & Presentations
Miloch, K. S., Lee, J. W., Kraft, P., & Ratten, V. (2012). Click clack: An examination of the strategic and entrepreneurial brand vision of Under Armour, International Journal of Entrepreneurial Venturing (IJEV), 4(1), 42-57.
Goldenberg, M., Lee, J. W., & O’Bannon, T. (2010). Enhancing recreation, parks, and tourism courses: Using movies as teaching tools, Journal of Hospitality, Leisure, Sport, and Tourism Education (JoHLSTE), 9(2). Available at http://www.heacademy.ac.uk/assets/hlst/documents/johlste/vol9no2/01AP215GoldenbergLeeOBannon4to16.pdf
Lee, J. W., Bernthal, M.J., Whisenant, W., & Mullane, S., (2010). NASCAR: Checkered flags are not all that are being waved, Sport Marketing Quarterly, 19(3), 110-117.
Vincent, J., Hill, J. S., & Lee, J. W. (2009). The multiple brand personalities of David Beckham: A case study of the Beckham Brand, Sport Marketing Quarterly, 18(3), 173-180.
Kraft, P., & Lee, J. W. (2009). Protecting the house of Under Armour, Sport Marketing Quarterly, 18(2), 112-116.
Lee, J. W., Kane, J. J., Drane, D., & Kane, R. J. (2009). Seeing and valuing diversity in film: An approach to sport education, Journal of Hospitality, Leisure, Sport and Tourism Education (JoHLSTE), 8(1), 97–107. Available at http://www.heacademy.ac.uk/assets/hlst/documents/johlste/vol8no1/PP0208Format97to107.pdf
Lee, J. W., Miloch, K., Kraft, P., & Tatum, L. (2008). What’s in a name? Building the brand through collegiate athletics at Troy University, Sport Marketing Quarterly, 17(3), 178-182
Lee, J.W., Gregg, L.,Sweeney, K. Kane, J., & Kian, E.T. (2012, October). ESPN theMagazine’s “Body Issue”: The good, the bad, and the sexy. Sport Marketing Association (SMA) Conference, Orlando, FL.
Lee, J.W., Gregg, L.,& Miloch, K. (2012, October). A tale of two cities…and four universities: Brand building in higher education. Sport Marketing Association (SMA) Conference, Orlando, FL.
Lee, J. W., Gregg, L., Beck, J. Cianfrone, B., Keshock, C., & Mathner, R. (2011, October). Who are U?: University branding and intercollegiate athletics. Sport Marketing Association (SMA) Conference, Houston, TX.
Lee, J. W., Keshock, C., Gregg, L., & Miloch, K. (2011, October). Go Daddy: Provocative, suggestive, and prosperous. Sport Marketing Association (SMA) Conference, Houston, TX.
Lee, J. W., & Miloch, K. (2010, October). Rebranding the Wide World of Sports: This is no Mickey Mouse operation. Sport Marketing Association (SMA) Conference, New Orleans, LA.