Jason W Lee

Associate Professor • Coordinator of Sport Management

Leadership, School Counseling & Sports Management • College of Education & Human Services

Areas of Expertise

My primary research interests focuses on sport brand management and visual identity in sport. Associated with these interests are the connection and infusion of aspects of sport and religion, including sport and recreation ministry.

Education

Doctor of Philosophy (2002)

Physical Education

Specialization: Sport Administration

Florida State University

Tallahassee, FL

 

Master of Science Foundations of Education (1999)

Specialization: Sport and Fitness Management

Troy State University

Troy, AL

 

Bachelor of Science Social Science (1997)
Minor: Criminal Justice
Suma cum laude

Troy State University

Troy, AL

 

Associate of Arts (1995)

General Studies

Magna cum laude

Lake City Community College

Lake City, FL
 

Biography

Jason W. Lee, PhD, is an Associate Professor and Coordinator of Sport Management at the University of North Florida. Dr. Lee has been published in a wide variety of academic journals including Sport Marketing Quarterly, Journal of Hospitality, Leisure, Sport, and Tourism Education (JoHLSTE), International Journal Entrepreneurial Venturing, and International Journal of Sport Communication. Additionally, he has edited two textbooks Sport and Criminal Behavior and Branded: Branding in Sport Business. Dr. Lee maintains an active research agenda in the areas of sport brand management and visual identity in sport. 

Awards

Honors & Awards

• Pedagogy Symposium Co-Coordinator, Sport Marketing Association, 2012 & 2013
• Student Case Study Competition Coordinator, Sport Marketing Association, 2010
• President of the Sport Division-Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport (FAHPERDS), 2008-2009
     o President-elect of the Sport Division-Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport (FAHPERDS), 2007-2008
• Selected to go to Plymouth, England to take part in an international Transformational Learning Opportunity (TLO) with University College Plymouth St. Mark & St. John (Marjon), 2007
     o Took part in cultural exchange program and supervised field experience workers with the Plymouth Argyle Football Club and the City of Plymouth Recreation and Leisure
• Invited to be Featured Presenter for the Sport Division at the Florida Alliance of Health, Physical Education, Recreation, Dance, and Sport (FAHPERDS), 2005
• Appointed Executive Director of the Alabama Institute for Sport and Fitness Management (AISFM), 2003-2006
• Graduate Teaching Assistantship, Florida State University, 1999-2001
• Graduate Research Assistantship, Florida State University, 1999-2001
• Graduate Teaching Assistantship, Troy State University, 1999-2000
• Who’s Who Among American Colleges and Universities, 1997-1998
• Excellence in Leadership Scholarship, Troy State University, 1996-1997
• Baptist Campus Ministries (BCM) Leadership Council, Troy State University, 1996-1997
• Federal Bureau of Investigation National Academy (FBINA) Scholarship, 1996-1999
• American Association of State Troopers (AAST) Scholarship, 1994-1996
• Florida Vocational Gold Seal Scholarship, 1994-1995
• Lake City Community College Honors Scholarship, 1994-1995
 

Affiliations

Memberships (Past & Present)

• Alabama Institute for Sport & Fitness Management (AISFM), Executive Director
• Alabama-Mississippi Sociology Association (AMSA)
• Alabama State Association for Health, Physical Education, Recreation, and Dance (ASAHPERD)
• American Alliance of Health, Physical Education, Recreation, and Dance (AAHPERD)
• American Association for Leisure and Recreation (AALR) [Now known as American Association for Physical Activity & Recreation (AAPAR)]
• Christian Society for Kinesiology and Leisure Studies (CSKLS)
• Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport (FAHPERDS)
• Journal Review Board Member Management Board Member, 2007-2009
• (Sport Association President-elect 2007-2008; Sport Association President 2008-2009)
• National Association of Sport and Physical Education (NASPE)
• National Association for Kinesiology & Physical Education in Higher Education (NAKPEHE)
• North American Society for Sport Management (NASSM)
• Phi Epsilon Kappa Professional Fraternity (for persons engaged in careers associated with health, physical education, recreation, or safety)—Member of the Delta Sigma Chapter from Troy State University
• Sport and Recreation Law Association (SRLA)
• Southern Sport Management Association (SSMA)
 

Grants and Contracts Awarded

Sample Grants/Contracts:

Lee, J. W. (2014). Teaching Online (TOL) Course Transformation Grant. Upon completion of this course and the subsequent course review, I will be awarded $3,000 in funding for transforming courses to fully online delivery.

 

Kane, J., Lee, J. W., Sweeney, K., & Gregg, L. (2012) Sport Management Certificate Teaching Online (TOL) Grant. The department was awarded $5,000 for online instructional support for a new educational endeavor.

 

Lee, J. W. (2012). Teaching Online (TOL) Course Transformation Grant. I have been awarded $4,000 in funding for transforming courses to fully online delivery (2 increments of $2,000).

 

Janson, C., Kane, J., Maxis, S., Lee, J. W., & Popel, J. (2012). A $2000 Community Engaged Department Grant was awarded to the Department of Leadership School Counseling & Sport Management.

 

Kane, J., & Lee, J. W. (2012). A $500 mini grant was given for “An Investigation of Community Sport Challenges in Jacksonville” by the COEHS Dean’s office.

 

Lee, J. W. (2005). A $2,000 stipend was given to the Alabama Institute for Sport and Fitness Management (AISFM) by Chancellor Jack Hawkins, Troy University.

Publications & Presentations

Sample Publications:

Kian, E.T., Lee, J.W., Gregg, L., & Kane, J. (In Print). Immoral Mismatch or Just another Game? Rivals.com Framing of FBS-FCS Football Games, Journal of Contemporary Athletics, 8(2), TBD.

 

Lee, J. W. (2013). Interview with Dan Edwards, Senior Vice President, Communications, Jacksonville Jaguars. International Journal of Sport Communication, 6(4), 391-393.

 

Gregg, E. A., Pierce, D., Lee, J. W., Himstedt, L., & Felver, N. (2013). Giving UE a new (F)Ace. Journal of Issues in Intercollegiate Athletics, 6155-173

 

Lee, J. W. (2013). Prayer. In L. Levinson & K. Christensen (Eds.) Berkshire Encyclopedia of World Sport (3rd ed.) (pp. 984-986). Great Barrington, MA: Berkshire Publishing Group.

.

   Miloch, K. S., Lee, J. W., Kraft, P., & Ratten, V. (2012). Click clack: An examination of the strategic and entrepreneurial brand vision of Under Armour, International Journal of Entrepreneurial Venturing (IJEV), 4(1), 42-57.

 

Lee, J. W., & P. Laucella. (2011). Sport celebrities. In L. E. Swayne and Mark D. (Eds.). Vol. 4. Encyclopedia of Sports Management and Marketing (p. 1428-1431). Thousand Oaks, CA: Sage Reference.

 

Lee, J. W., & Miloch, K. (2011). Brand personality. In L. E. Swayne and M. Dodds (Eds.). Vol. 1. Encyclopedia of Sports Management and Marketing (p. 155-156). Thousand Oaks, CA: Sage Reference.

 

Lee, J. W., and K. Miloch. (2011). Player as brand. In L. E. Swayne and M. Dodds (Eds.). Vol. 3. Encyclopedia of Sports Management and Marketing (p. 1126-1128). Thousand Oaks, CA: Sage Reference.

 

  Goldenberg, M., Lee, J. W., & O’Bannon, T. (2010). Enhancing recreation, parks, and tourism courses: Using movies as teaching tools, Journal of Hospitality, Leisure, Sport, and Tourism Education (JoHLSTE), 9(2). Available at http://www.heacademy.ac.uk/assets/hlst/documents/johlste/vol9no2/01AP215GoldenbergLeeOBannon4to16.pdf

 

Lee, J. W., Bernthal, M.J., Whisenant, W., & Mullane, S., (2010). NASCAR: Checkered flags are not all that are being waved, Sport Marketing Quarterly, 19(3), 110-117.

 

Lee, J. W. (2010). Life is good…it’s all about living the good life. In J. W. Lee (Ed.) Branded: Branding in sport business (pp. 31-38). Durham, NC: Carolina Academic Press.

 

Lee, J. W. (2010). Montgomery Biscuits: Rising to the top of minor league brands. In J. W. Lee (Ed.) Branded: Branding in sport business (pp. 79-85). Durham, NC: Carolina Academic Press.

 

Vincent, J., Hill, J. S., & Lee, J. W. (2009). The multiple brand personalities of David Beckham: A case study of the Beckham Brand, Sport Marketing Quarterly, 18(3), 173-180.

 

Kraft, P., & Lee, J. W. (2009). Protecting the house of Under Armour, Sport Marketing Quarterly, 18(2), 112-116.

 

Lee, J. W., Kane, J. J., Drane, D., & Kane, R. J. (2009). Seeing and valuing diversity in film: An approach to sport education, Journal of Hospitality, Leisure, Sport and Tourism Education (JoHLSTE), 8(1), 97–107. Available at http://www.heacademy.ac.uk/assets/hlst/documents/johlste/vol8no1/PP0208Format97to107.pdf

 

Lee, J. W., Miloch, K., Kraft, P., & Tatum, L. (2008). What’s in a name? Building the brand through collegiate athletics at Troy University, Sport Marketing Quarterly, 17(3), 178-182
 

Sample Presentations:

Lee, J. W., & Alessandri, S. W. (2014, February). “Boston Strong” but Not Trademark Strong. Sport and Recreation Law Association’s (SRLA) 27th Annual Conference on Sport, Physical Activity, Recreation and Law, Orlando, FL.

 

Sweeney, K., & Lee, J. W. (2014, February). The Super Bowl of Criminal Jocks: Investigating Criminal Incidents in the NFL. Sport and Recreation Law Association’s (SRLA) 27th Annual Conference on Sport, Physical Activity, Recreation and Law, Orlando, FL.

 

Wallace-McRee, L., Lee, J., & Robinson, C. (2013, July). An Evaluation of the educational structure on Christian and non-Christian affiliated campuses in the field of kinesiology has been accepted for the upcoming Christian Society for Kinesiology and Leisure Studies Conference, Waco, TX.

 

Lee, J. W. & Campbell, K. (2013, April). Can you dig it?: Marketing collegiate sand volleyball. Southern Sport Management Conference, Troy, AL.

 

Lee, J. W., Sweeney, K., & Lee, J. (2013, April). Pros who are cons: The case of the NFL's "Criminal Jocks". Southern Sport Management Conference, Troy, AL.

 

Lee, J.W., Gregg, L.,& Miloch, K. (2012, October). A tale of two cities…and four universities: Brand building in higher education. Sport Marketing Association (SMA) Conference, Orlando, FL.

 

Lee, J. W., Gregg, L., Beck, J. Cianfrone, B., Keshock, C., & Mathner, R. (2011, October). Who are U?: University branding and intercollegiate athletics. Sport Marketing Association (SMA) Conference, Houston, TX.

 

Lee, J. W., & Miloch, K. (2010, October). Rebranding the Wide World of Sports: This is no Mickey Mouse operation. Sport Marketing Association (SMA) Conference, New Orleans, LA.

 

LeeContact Information

Building 57, Room 3406

(904) 620-1144

jason.lee@unf.edu

Website


Office Hours

TBA