Jason W Lee

Professor • Sport Management

Leadership, School Counseling & Sports Management • College of Education & Human Services

Areas of Expertise

My primary research interests focuses on sport brand management and visual identity in sport. More specifically, my ongoing research predominately focuses on university branding and visual identity. 

Education

Doctor of Philosophy (2002)

Physical Education

Specialization: Sport Administration

Florida State University

Tallahassee, FL

 

Master of Science Foundations of Education (1999)

Specialization: Sport and Fitness Management

Troy State University

Troy, AL

 

Bachelor of Science Social Science (1997)
Minor: Criminal Justice
Suma cum laude

Troy State University

Troy, AL

 

Associate of Arts (1995)

General Studies

Magna cum laude

Lake City Community College

Lake City, FL
 

Biography

Jason W. Lee, PhD, is a Professor of Sport Management at the University of North Florida. Dr. Lee maintains an active research agenda in the areas of sport brand management and visual identity in sport. Dr. Lee has been published in a wide variety of academic journals including: Sport Marketing Quarterly (SMQ), Journal Sport Management (JSM), International Journal of Sport Communication (IJSC), International Journal of Entrepreneurial Venturing (IJEV), Journal of Issues in Intercollegiate Athletics (JIIA), Journal of Hospitality, Leisure, Sport, and Tourism Education (JoHLSTE), Journal of Contemporary Athletics (JCA), and Strategies: A Journal for Physical and Sport Educators, among others. He has edited multiple textbooks Branded: Branding in Sport Business, Sport and Criminal Behavior, and Policy and Governance in Sport: Issues, Organizations, and Practical Application and has been contracted to edit an associated book connected to Branded entitled Branding in Higher Ed: Every University Tells A Story, as well as a second edition of Branded: Branding in Sport Business. Furthermore, he is also co-authoring Sport & Visual Identity. 

Awards

Honors & Awards

• Pedagogy Symposium Co-Coordinator, Sport Marketing Association, 2012 & 2013
• Student Case Study Competition Coordinator, Sport Marketing Association, 2010
• President of the Sport Division-Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport (FAHPERDS), 2008-2009
     o President-elect of the Sport Division-Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport (FAHPERDS), 2007-2008
• Selected to go to Plymouth, England to take part in an international Transformational Learning Opportunity (TLO) with University College Plymouth St. Mark & St. John (Marjon), 2007
     o Took part in cultural exchange program and supervised field experience workers with the Plymouth Argyle Football Club and the City of Plymouth Recreation and Leisure
• Invited to be Featured Presenter for the Sport Division at the Florida Alliance of Health, Physical Education, Recreation, Dance, and Sport (FAHPERDS), 2005
• Appointed Executive Director of the Alabama Institute for Sport and Fitness Management (AISFM), 2003-2006
• Graduate Teaching Assistantship, Florida State University, 1999-2001
• Graduate Research Assistantship, Florida State University, 1999-2001
• Graduate Teaching Assistantship, Troy State University, 1999-2000
• Who’s Who Among American Colleges and Universities, 1997-1998
• Excellence in Leadership Scholarship, Troy State University, 1996-1997
• Baptist Campus Ministries (BCM) Leadership Council, Troy State University, 1996-1997
• Federal Bureau of Investigation National Academy (FBINA) Scholarship, 1996-1999
• American Association of State Troopers (AAST) Scholarship, 1994-1996
• Florida Vocational Gold Seal Scholarship, 1994-1995
• Lake City Community College Honors Scholarship, 1994-1995
 

Affiliations

Memberships (Past & Present)

• Alabama Institute for Sport & Fitness Management (AISFM), Executive Director
• Alabama-Mississippi Sociology Association (AMSA)
• Alabama State Association for Health, Physical Education, Recreation, and Dance (ASAHPERD)
• American Alliance of Health, Physical Education, Recreation, and Dance (AAHPERD)
• American Association for Leisure and Recreation (AALR) [Now known as American Association for Physical Activity & Recreation (AAPAR)]
• Christian Society for Kinesiology and Leisure Studies (CSKLS)
• Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport (FAHPERDS)
• Journal Review Board Member Management Board Member, 2007-2009
• (Sport Association President-elect 2007-2008; Sport Association President 2008-2009)
• National Association of Sport and Physical Education (NASPE)
• National Association for Kinesiology & Physical Education in Higher Education (NAKPEHE)
• North American Society for Sport Management (NASSM)
• Phi Epsilon Kappa Professional Fraternity (for persons engaged in careers associated with health, physical education, recreation, or safety)—Member of the Delta Sigma Chapter from Troy State University
• Sport and Recreation Law Association (SRLA)
• Southern Sport Management Association (SSMA)
 

Grants and Contracts Awarded

Sample Grants/Contracts:

Lee, J. W. (2014). Teaching Online (TOL) Course Transformation Grant. Upon completion of this course and the subsequent course review, I will be awarded $3,000 in funding for transforming courses to fully online delivery.

 

Kane, J., Lee, J. W., Sweeney, K., & Gregg, L. (2012) Sport Management Certificate Teaching Online (TOL) Grant. The department was awarded $5,000 for online instructional support for a new educational endeavor.

 

Lee, J. W. (2012). Teaching Online (TOL) Course Transformation Grant. I have been awarded $4,000 in funding for transforming courses to fully online delivery (2 increments of $2,000).

 

Janson, C., Kane, J., Maxis, S., Lee, J. W., & Popel, J. (2012). A $2000 Community Engaged Department Grant was awarded to the Department of Leadership School Counseling & Sport Management.

 

Kane, J., & Lee, J. W. (2012). A $500 mini grant was given for “An Investigation of Community Sport Challenges in Jacksonville” by the COEHS Dean’s office.

 

Lee, J. W. (2005). A $2,000 stipend was given to the Alabama Institute for Sport and Fitness Management (AISFM) by Chancellor Jack Hawkins, Troy University.

Publications & Presentations

Sample Publications:

Kane, J., Janson, C., & Lee, J. W. (In Press). Major motivation: What motivates students to select sport management as a major? Journal of Contemporary Athletics.

Watkins, B., & Lee, J. W. (In Press). Communicating Brand Identity on Social Media: A Case Study of the Use of Instagram and Twitter for Collegiate Athletic Branding. International Journal of Sport Communication.

McRee, L., & Lee, J. W. (In Press). I like it: Examining NFL Facebook communication strategies. Journal of Contemporary Athletics.

Lee, J. W., Kane, J. J., & Gregg, E. A. (2016). A happy marriage: The joint union of online instruction and community-based learning. Strategies, 29(5), 16-21.

Lee, J. W., & Cavanaugh, T. W. (2016). Self-branding through the use of infographic résumés. Sport Management Education Journal, 10(1), 78-85. doi: 10.1123/SMEJ.2015-0013

Gregg, E. A. & Lee, J. W. (2016). Liz Ullman: Challenging the status quo on the front lines of Title IX. Indiana Alliance for Health, Physical Education, Recreation, and Dance, 452(2), 32-36.

Lee, J. W., & Cavanaugh, T. W. (2016). Building Your Brand: The Integration of Infographic Resume as Student Self-Analysis Tools and Self-Branding Resources. Journal of Hospitality, Leisure, Sport, and Tourism Education (JoHLSTE), 18(1), 61-68.

Gregg, E. A., Pierce, D. A., Sweeney, K., & Lee, J. W. (2015). Purposeful pedaling: Analyzing MS 150 participant behavior. Journal of Event and Festival Management, 6(3), 269-281. 

Lee, J. W., Kane, J., & Cavanaugh, T. W. (2015). One happy union: Infusing community- based learning projects through online. Journal of Public Scholarship in Higher Education, 5 (1), 31- 48. Available at http://jpshe.missouristate.edu/assets/missouricompact/Article_LeeFINAL.pdf

Kian, E. T., Lee, J. W., Gregg, L., & Kane, J. (2014). Immoral mismatch or just another game? Rivals.com framing of FBS-FCS football games, Journal of Contemporary Athletics, 8(2), 75-91.

Lee, J. W. (2013). Interview with Dan Edwards, Senior Vice President, Communications, Jacksonville Jaguars. International Journal of Sport Communication, 6(4), 391-393.

Gregg, E. A., Pierce, D., Lee, J. W., Himstedt, L., & Felver, N. (2013). Giving UE a new (F)Ace. Journal of Issues in Intercollegiate Athletics, 6, 155-173. Available at http://csrijiia.org/documents/puclications/research_articles/2013/JIIA_2013_6_9_ 155_173_A_New_Ace.pdf

Miloch, K. S., Lee, J. W., Kraft, P., & Ratten, V. (2012). Click clack: An examination of the strategic and entrepreneurial brand vision of Under Armour, International Journal of Entrepreneurial Venturing, 4(1), 42-57.

Goldenberg, M., Lee, J. W., & O’Bannon, T. (2010). Enhancing recreation, parks, and tourism courses: Using movies as teaching tools, Journal of Hospitality, Leisure, Sport, and Tourism Education (JoHLSTE), 9(2). Available at http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1014&context=rpa_fac

Lee, J. W., Bernthal, M. J., Whisenant, W., & Mullane, S. (2010). NASCAR: Checkered flags are not all that are being waved, Sport Marketing Quarterly, 19(3), 110-117.

Vincent, J., Hill, J. S., & Lee, J. W. (2009). The multiple brand personalities of David Beckham: A case study of the Beckham Brand, Sport Marketing Quarterly, 18(3), 173-180.

Kraft, P., & Lee, J. W. (2009). Protecting the house of Under Armour, Sport Marketing Quarterly, 18(2), 112-116.

Lee, J. W., Kane, J. J., Drane, D., & Kane, R. J. (2009). Seeing and valuing diversity in film: An approach to sport education, Journal of Hospitality, Leisure, Sport and Tourism Education (JoHLSTE), 8(1), 97–107. Previously available at http://www.heacademy.ac.uk/assets/hlst/documents/johlste/vol8no1/PP0208Form at97to107.pdf

Lee, J. W., Miloch, K., Kraft, P., & Tatum, L. (2008). What’s in a name? Building the brand through collegiate athletics at Troy University, Sport Marketing Quarterly, 17(3), 178-182.

Lee, J. W., Bush, G., & Smith, E. (2005). Service learning: Creating practical learning experiences in sport and physical education. Strategies: A Journal for Physical and Sport Educators, 18(3), 11-13.

Lee, J. W. (2003). School prayer in athletics: Considerations for coaches, athletic administrators, and school administrators, Strategies: A Journal for Physical and Sport Educators, 17(1), 33-35.

Lee, J. W. (2003). Prayer in American scholastic sport, Society of Sport Online (SOSOL) Journal, 6(1). Available at http://physed.otago.ac.nz/sosol/v6i1/v6i1_2.html

Lee, J. W. (2002). Sport and religion: Promising fit or cause for concern?, FAHPERD Journal, 40(1), 29-31.

 

Sample Presentations: 

International
Lee, J. W., Gregg, E. A., Strupp, K., & Bower, G. (Accepted). 50 Years in the Making: A “Golden” Opportunity for University Brand Transformation has been accepted for the 2016 Sport Marketing Association Conference in Indianapolis, IN.

Kane, J. J., Lee, J. W., Gregg, E. A., & Cavanaugh, T. (2016, February). Think globally, engage
pedagogically: Landing and supervising international field experiences. Commission on Sport Management Accreditation (COSMA) Conference. Tampa, FL.

Czekanski, W. A., & Lee, J. W. (2016, April). SC. Cock-a-Doodle-U: Examining University Brand Personality and Visual Identity at Coastal Carolina University. College Sports Research Institute (CSRI) Conference, Columbia, SC.

Lee, J. W., & Hull, K. (2016, April). Blazing a trail…or blazing saddles: A Case Study of Players’ Social Media Response to the Decision to Drop UAB Blazer Football. College Sports Research Institute (CSRI) Conference, Columbia, SC.

Lee, J. W., & Watkins, B. (2015, October). Blazing a trail: Stakeholder reaction and crisis communication in the aftermath of UAB Blazers eliminating football. Sport Marketing Association (SMA) Conference, Atlanta, GA.

Watkins, B., & Lee, J. W. (2015, October). Mississippi State needs more cowbell: Brand personality, social media, and trying to keep up with the Joneses. Sport Marketing Association (SMA) Conference, Atlanta, GA.

Keshock, C., & Lee, J. W. (2015, April). NCAA sand volleyball: Marketing the new championship sport, College Sports Research Institute (CSRI) Conference, Columbia, SC.

Lee, J. W., Wilson, M., & Gregg, E. A. (2015, April). University brand management: Exploring institutional enhancement, visual identity, and the role of football as a catalyst. College Sports Research Institute (CSRI) Conference, Columbia, SC.

Sweeney, K., Lee, J. W., & Gregg, E. A. (2015, March). Sometimes more is not better: The Super Bowl of criminal jocks. Academy of Criminal Justice Sciences (ACJS) 52nd Annual Meeting, Orlando, FL.

Sweeney, K., Gregg, E. A., & Lee, J. W. (2015, March). Domestic violence and the NFL: Possible red zone fumble? Academy of Criminal Justice Sciences (ACJS) 52nd Annual Meeting, Orlando, FL.

Lee, J., Hartwell, S., & Lee, J. W. (2015, March). Alcohol sales at intercollegiate athletic events: An initial case study at Troy University. Academy of Criminal Justice Sciences (ACJS) 52nd Annual Meeting, Orlando, FL.

Sweeney, K., Gregg, E. A., & Lee, J. W. (2014, November). Bathing suits, big screens, big bucks…big mistake? Sport Entertainment & Venues Tomorrow (SEVT), Columbia, SC.

Gregg, E.A., Sweeney, K., Lee, J. W., & Pierce, D. A. (2014, October). Charity in motion: Analyzing participant behavior in the MS 150. Sport Marketing Association (SMA) Conference, Philadelphia, PA.

Lee, J. W., Gregg, E. A., & Oldakowski, R. K. (2014, October). Place branding through sport: A case study of Jacksonville, Florida. Sport Marketing Association (SMA) Conference, Philadelphia, PA.

Gregg, E. A., Lee, J. W., & Pierce, D. A. (2013, October). An Ace up their sleeve: Rebranding University of Evansville athletics. Sport Marketing Association Conference. Albuquerque, NM.

Wallace-McRee, L., Lee, J. W., & Robinson, C. (2013, July). An Evaluation of the educational structure on Christian and non-Christian affiliated campuses in the field of kinesiology has been accepted for the upcoming Christian Society for Kinesiology and Leisure Studies Conference, Waco, TX.

Lee, J. W., Gregg, L., Sweeney, K., Kane, J., & Kian, E.T. (2012, October). ESPN the Magazine’s “Body Issue”: The good, the bad, and the sexy. Sport Marketing Association (SMA) Conference, Orlando, FL.

Lee, J.W., Gregg, L., & Miloch, K. (2012, October). A tale of two cities…and four universities: Brand building in higher education. Sport Marketing Association (SMA) Conference, Orlando, FL.

Lee, J. W., Gregg, L., Beck, J., Cianfrone, B., Keshock, C., & Mathner, R. (2011, October). Who are U?: University branding and intercollegiate athletics. Sport Marketing Association (SMA) Conference, Houston, TX.

Lee, J. W., Keshock, C., Gregg, L., & Miloch, K. (2011, October). Go Daddy: Provocative, suggestive, and prosperous. Sport Marketing Association (SMA) Conference, Houston, TX.

Lee, J. W., & Miloch, K. (2010, October). Rebranding the Wide World of Sports: This is no Mickey Mouse operation. Sport Marketing Association (SMA) Conference, New Orleans, LA.

Miloch, K. & Lee, J. W. (2010, October). The virtual student experience: Enhancing the sport marketing classroom with the online course management system. Sport Marketing Association (SMA) Conference, New Orleans, LA.

Miloch, K., Ford, S., Lee, J. W., & Kane, J. (2010, June). Distance education in sport: Strategies for designing and managing the virtual classroom. North American Society for Sport Management (NASSM) Conference, Tampa, FL.

Lee, J. W. (2009, May). Let’s go to the tape…er, film: Examining sport policy through film. North American Society for Sport Management (NASSM) Conference, Columbia, SC.

Whisenant, W., Mullane, S. & Lee, J. W. (2008, May). NASCAR’s stars-n-bars dilemma: Pop culture -vs- social responsibility. North American Society for Sport Management (NASSM) Conference, Toronto, Ontario, Canada.

Lee, J. W., Kane, J., & Drane, D. (2007, June). The film room: Exploring the educational benefits of film use in sport management education. North American Society for Sport Management (NASSM) Conference, Coral Gables, FL.

National
Lee, J. W. (2016, June). I Can Relate: Building Institutional Brands through Relationships. National Association for Campus Activities (NACA) SPIRIT Institute. Clemson, SC.

Lee, J. W. (2014, September). Brand communication and visual identity in sport ministry. RecSpo 2014: The Recreation and Sports Ministry Conference, Spartanburg, SC.

Lee, J. W. (2014, September). The place of sport: Managing the sportscape and beyond. RecSpo 2014: The Recreation and Sports Ministry Conference, Spartanburg, SC.

Lee, J. W., & Alessandri, S. W. (2014, February). “Boston Strong” but not trademark strong. Sport and Recreation Law Association’s (SRLA) 27th Annual Conference on Sport, Physical Activity, Recreation and Law, Orlando, FL.

Sweeney, K., & Lee, J. W. (2014, February). The Super Bowl of criminal jocks: Investigating criminal incidents in the NFL. Sport and Recreation Law Association’s (SRLA) 27th Annual Conference on Sport, Physical Activity, Recreation and Law, Orlando, FL.

Clement, A., & Lee, J. W. (2011, February). Business process patents and sport: From State Street to Bilski. Sport and Recreation Law Association (SRLA) Conference, Savannah, GA.

Lee, J. W., Clement, A., & Michelman, J. (2011, February). The greens have me seeing red: Risk management, ethics, accounting and internal control at Blackhawk Country Club. Sport and Recreation Law Association (SRLA) Conference, Savannah, GA.

Lee, J. W., & Sweeney, K. (2011, February). Criminal profiling: The case of the Cincinnati Bengals. Sport and Recreation Law Association (SRLA) Conference, Savannah, GA.

Michelman, J., Lee, J. W., & Paulson, S. (2010, October). Ethics, accounting and internal control at Blackhawk Country Club. North American Case Research Association (NACRA), Gatlinburg, TN.

Gillentine, A., & Lee, J. W. (2010, March). Managing alcohol risks at sports events. American Alliance for Health, Physical Education, Recreation, and Dance (AAHPERD) National Convention, Indianapolis, IN.

LeeContact Information

Building 57, Room 3406

(904) 620-1144

jason.lee@unf.edu


Office Hours

TBA