Dag E Naslund


Management • Coggin College of Business

Areas of Expertise

Process and Supply Chain Management, Research Methods and Philosophy of Science, Organizational Improvement Methods, Lean/Quality Management, Philosophy of Teaching


  • Ph.D. (2000) Process/Supply Chain Management, Lund University, Lund Institute of Technology, Sweden. Thesis: Bridging the gap between strategy and operations – a process based framework. Supervisors: Dr. Everth Larsson and Dr. Carl-Henric Nilsson, Lund University. Seminar Leader: Dr. Dan Flint, University of Tennessee.


University of North Florida, Coggin College of Business, Aug. 2003 – present
Graduate: Modeling and Management of Operations.
Undergraduate: Operations Management, Foundations of Transportation


Lund University, Lund Institute of Technology, Sweden, 1992 – 1999, 2008 - present
Graduate: Supply Chain Management.
1996: Awarded Teacher of the Year.


Bordeaux Ecole de Management, France, 2002 – present
Graduate: Process Management Seminar (3 days/year).


University of Verona/Vicenza, Italy, 2002 – present
Graduate: Process Management Seminar (2 days/year).
Undergraduate: International Business (2-4 week seminar, 2006, 2007, 2008).


Louvain School of Management, Belgium, 2008 – present
Graduate: International Supply Chain Management (3 days/year)


European Business School, Paris, 2005 – 2006.
Graduate: International Supply Chain Management (1 week seminar).


California State University, Fullerton, 1999 – 2003
Graduate: Logistics/Supply Chain Management, E-commerce.
Undergraduate: Enterprise Information Systems (SAP R/3), Management Science, Business Statistics.


University of California, Irvine, 1998, 1999
Visiting professor, in Operations Management, Graduate School of Management.
Graduate: Project Management (1999)
Process/Supply Chain Management (1998)


Other Work Experience:


Lund Business School and Lund Institute of Technology, 1997/1998


Developed a joint Technology Management Program for the Business and Engineering schools at Lund University, 1997. Taught the Technology Management I class.


Management Consulting, 1996 - present.
Process/Supply Chain Management and Organizational Change


Consulting for private and public organizations include: Work with transformation to process/project organizations including mapping, design and analysis of processes as well as supply chains, design of performance measurement systems (strategic and operational), executive training. Several projects focused on skills and competence development for middle managers. Implementation of continuous improvement programs.


TLTH - Project Manager for Real Estate Developer, 1989
Project manager in the real estate and construction industry.


Royal Swedish Air Force/Air Force Academy, 1984 – present.
Captain in Air Force Reserves. Commanded platoon, Planned, organized, developed and managed training activities and maneuvers.                      


  • Craaford Foundation Research Grant, 2009, USD 200,000.
  • SAP 2001-2002 America University Alliance Grant Award, USD 60,000.
  • Awarded the UNF 2006 Summer Scholarship Grant, USD 5,000.
  • UNF Undergraduate Research Grant, 2006.
  • Coggin College of Business Outstanding Researcher 2005, 2006, 2007, 2008.
  • Coggin College of Business Outstanding teacher 2006, 2007, 2008.
  • Nominated for Outstanding Undergraduate Teaching Award, 2006.
  • Nominated for Outstanding Graduate Teaching Award, 2007, 2008.

Publications & Presentations

  • 2010 Naslund, Dag, Kale, Rahul and Paulraj, Antony, Action Research for Supply Chain Management, Forthcoming in Journal of Business Logistics.
  • 2009 Naslund, Dag and Axman, Nina, Process Based Performance Measurement Systems – driving forces and barriers, International Journal of Logistics and Transport, Vol.3, No.2., pp.91-113.
  • 2008 Naslund, Dag, Lean, Six Sigma and Lean Sigma – fads or real process improvement methods? Business Process Management Journal, Vol.14, No.3, pp. 269-287.
  • 2008 Naslund, Dag and Williamson, Steven, Supply chain Integration: barriers and driving forces in an action research based industry intervention, Supply Chain Forum – An International Journal, Vol.9, No.1, pp.70-80.
  • 2008 Naslund, Dag, Process Mapping for Process Analysis and Education – An example from the students’ own environment, Business Education Forum, Vol.63, No.2, pp.52-56.
  • 2007 Bulomole, Yemisi, Frankel, Robert and Naslund, Dag, Developing a Theoretical Framework for Logistics Outsourcing, Transportation Journal, Vol.46, No.2, pp.35-54.
  • 2006 Naslund, Dag, Olsson, Annika and Karlsson, Sture, Operationalizing the Concept of Value – an action research based model, The Learning Organization – an International Journal, Vol.13, No.3, pp.300-332.
  • Frankel, Robert, Naslund, Dag and Bolumole, Yemisi, Entering the White Space of Logistics Research, Journal of Business Logistics, Vol.26, No.2, pp.185-209.
  • Naslund, Dag, On-Line Testing for Logistics and Operations Management, Decision Sciences Journal of Innovative Education, Vol.3, No.2, pp.357-365.
  • 2005 Naslund, Dag and Newby, Michael, ERP Implementations: critical success factors and lessons learned from other organizational innovations, Applied Computing and Informatics, Vol.3, No.2.Naslund, Dag, The Importance of Culture and Change Management in Planning for an ERP Implementation, Supply Chain Forum – an International Journal (ISLI) – Vol.5, No.1, pp.24-36.
  • 2004 Naslund, Dag and Karlsson, Sture, From Function to Process – A Logistics Based Framework For Transforming Tetra Pak Business Support, Knowledge and Process Management, Vol.11, No.1, pp. 68-77
  • 2002 Naslund, Dag, Logistics Needs Qualitative Research – especially action research, International Journal of Physical Distribution and Logistics Management, Vol.32, No.5, pp.321-338.
  • 2002 Kung, Mabel and Naslund, Dag, Enhancing Organizational Strategy Through a Process-Based Framework for End-Users, Asian Journal of Information Technology, January, pp. 1-6.
  • 2002 Naslund, Dag, Logistics for Managing and Improving Processes, Supply Chain Forum – an International Journal (ISLI) – Vol.3, No.2, pp.48-58.
  • 2001 Kung, Mabel, and Naslund, Dag, A Value-Oriented Model in Technology for Business Personnel, Journal of International Information Management, Vol.10, No.2, pp.75-84.

Publications – Book Chapter

  • 2008 Action Research: rigorous research approach or Scandinavian excuse for consulting? In Northern Lights in Logistics and Supply Chain Management, Copenhagen Business School Press, pp.99-116.

Recent Publications - Peer Reviewed Conference Proceedings

  • 2009 Naslund Dag, A Critical Analysis of Supply Chain Management Integration and Visibility, OSCM, Penang, Malaysia, December.
  • 2009 Naslund, Dag, Supply Chain Management Curriculum Issues and Developments, DSI, New Orleans, November.
  • 2009 Naslund, Dag and Norrman, Andreas, Organizational Improvement Methods: Deconstruction and Prediction, Euroma, Gothenburg, Sweden, June
  • 2009 Ekstrom, Thomas, Johnsson, Carina, Stenius, Olle, Urciuoli, Luca and Dag Naslund, A Framework for Case Study Research Design – highlighting the reviewers’ perspective, Nofoma, Jonkoping, Sweden, June.
  • 2009 Naslund, Dag, Kale, Rahul and Antony Paulraj, Action research for Supply Chain Management, CSCMP Europe, Copenhagen, Denmark, May.
  • 2008 Eltantawy, Reham, Naslund, Dag and Antony Paulraj, Towards Creating a Value Stream in a three echelon Supply Chain: Case Study, Decision Sciences Institute Annual Conference, Baltimore, November.
  • 2007 Olsson, Annika, Naslund, Dag and Signori, Paola, Lean and/or Agile Supply Chain Research: model application for the service industry, Nofoma, Iceland, June.
  • 2007 Naslund, Dag, Action Research in Supply Chain Management South Eastern Decision Sciences Institute Conference, Savannah, Georgia, February.
  • 2005 Naslund, Dag, The Rise and Fall of Improvement Methods – is anything new under the sun? The International Conference on Operations and Supply Chain Management, Indonesia, December.
  • 2005 Naslund, Dag and Holmberg, Stefan, Do ERP Systems Facilitate Process Orientation and Integration – a global case study, Nofoma, Copenhagen, Denmark, June.
  • 2004 Naslund, Dag, Frankel, Robert, and Bolumole, Yemisi, Systems Theory Applications For Supply Chain Management: development of a measurement structure, Critcom, Italy, December. 

NaslundContact Information

Building 42, Room 3125

(904) 620-1228