Heather B Truelove

Assistant Professor

Psychology • College of Arts & Sciences

Areas of Expertise

Environmental Psychology, Social Psychology, Risk Perceptions, Climate Change Beliefs


Ph.D. Experimental Psychology

Washington State University

August 2009


M.A. General Psychology

University of North Florida

May 2003


B.S. Psychology

University of Florida

May 2001


I am an experimental psychologist with specializations in social psychology and environmental psychology. My current research projects focus on agricultural adaptation to water scarcity, the mechanisms underlying individual pro-environmental behavior, and attitudes toward nuclear energy.


International Association of Applied Psychologists

Society for Personality and Social Psychology

Grants and Contracts Awarded

National Science Foundation subaward from Vanderbilt University: Climate, Drought, and Agricultural Adaptations: An Investigation of Vulnerabilities and Responses to Water Stress Among Paddy Farmers in Sri Lanka - $394,185 for 5-year project (2012).

UNF Environmental Center Seed Grant: Spillover of Pro-environmental Behavior - $1500 for a 1 year project (2013).

Publications & Presentations

Truelove, H. B., Greenberg, M. R., & Powers, C. W. (in press). Are implicit associations with nuclear energy related to policy support? Evidence from the Brief Implicit Association Test. Environment and Behavior.

Truelove, H. B, & Greenberg, M. R. (2013). Who has become more open to nuclear power because of climate change? Climatic Change, 116, 389-409.

Truelove, H. B. (2012). Energy source perceptions and policy support: Image associations, emotional evaluations, and cognitive beliefs. Energy Policy, 45, 478-489.

Truelove, H. B., & Parks, C. D. (2012). Perceptions of behaviors that cause and mitigate global warming and intention to perform these behaviors. Journal of Environmental Psychology, 32(3), 246-259.

Greenberg, M. R., Popper, F. J., & Truelove, H. B. (2012). Are LULUs still enduringly objectionable? Journal of Environmental Planning and Management, 55, 713-731.

Truelove, H. B., & Greenberg, M. (2011). Preferences for government investment in energy programs: Support for new energy production vs. energy conservation. Environmental Practice, 13, 184-197.

Greenberg, M., & Truelove, H. B. (2011). Energy choices and risk beliefs: Is it just global warming and fear of a nuclear power plant accident? Risk Analysis, 31, 819-831.

Joireman, J., Truelove, H. B., & Duell, B. (2010). Effect of outdoor temperature, heat primes, and anchoring on belief in global warming. Journal of Environmental Psychology, 30, 358-367.

Greenberg, M., & Truelove, H. (2010). Right answers and right-wrong answers: Sources of information influencing knowledge of nuclear-related information. Socio-Economic Planning Sciences, 44, 130-140.

Truelove, H. B., & Joireman, J. (2009). Understanding the relationship between Christian orthodoxy and environmentalism: The mediating role of perceived environmental consequences. Environment and Behavior, 41, 806-820.

Joireman, J., Posey, D., Truelove, H. B., & Parks, C. (2009). The environmentalist who cried drought: Reactions to repeated warnings about depleting resources under conditions of uncertainty. Journal of Environmental Psychology, 29, 181-192.


TrueloveContact Information

Building 51, Room 3413

(904) 620-1154