Areas of Expertise
Marketing Theory, Marketing Governance, Consumer Behavior, Marketing Research and Methods, Marketing Analytics, Visualization, and Data Mining.
D.B.A., Marketing, Kennesaw State University, 2014.
M.B.A., Marketing with eCommerce Certificate, University of North Florida, 2008.
B.A., Cultural Anthropology and Journalism, University of Florida, 1984.
Dr. Thoeni is an instructor of marketing at the University of North Florida who teaches principles of marketing, marketing analytics, and marketing research. He holds a research doctorate in marketing from Kennesaw State University, Georgia, where he studied strategic segmentation, an MBA from University of North Florida, and a dual bachelor’s degree in anthropology and journalism from the University of Florida. He is actively researching areas of social media, consumer misbehavior, marketing governance, and analytic applications to marketing.
Previously, Dr. Thoeni co-founded an advanced analytics and data-mining firm focused on the healthcare industry. He also held positions as vice president of marketing and vice president of eCommerce at a large health insurance company, was president and CEO of a 45-person media company, and was CIO at a national mortgage company. Drew has more than 30 years experience in areas related to general and marketing analytics, business intelligence, intellectual capital knowledge management, and building and using business effective marketing systems.
Dr. Thoeni also acts as an advisor to start-up and "start-over" companies in the areas business launch and strategic planning. He has executive and board experience in higher and elementary education and is active in several community organizations. In 1999, he co-founded the not-for-profit corporation, JaxWiz, which was the nation's first free community-sponsored wireless Internet zone.
Publications & Presentations
- Thoeni, Andrew and Youngtae Choi, "Social Irritants: Small Actions with Large Consequences," Academy of Marketing Science Conference, Orlando Florida, May 2016.
- Thoeni, Andrew, Greg W. Marshall, and Stacy M. Campbell (2016), "A Resource-advantage Theory Typology of Strategic Segmentation," European Journal of Marketing (Special Issue on Marketing Strategy), 50 (12).
- Choi, Youngtae and Andrew Thoeni (2015), "Social Media: Is This the New Organizational Stepchild?" European Business Review, 28 (1).
- Choi, Youngtae and Andrew Thoeni, "Achievement of Social Media Marketing Objectives Through Organizational Processes and Factors," presented at 15th annual International Business Conference, University of North Florida, Jacksonville, Florida, February 2015.