Areas of Expertise
E-marketing, Marketing Channels, and Strategic Marketing Management
Ph.D. The Ohio State University, 1970
MBA The Ohio State University, 1967
B.Com. Cairo University, Egypt 1962
Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida and Distinguished Fellow of the Academy of Marketing Science. Prior to joining the faculty at the University of North Florida as the First Holder of the Paper and Plastics Educational Research Foundation Eminent Scholar Chair in Wholesaling, he served as Professor and Chairman of Business Administration at the George Washington University, Washington, D.C. Having lectured, consulted, and conducted research in over thirty-five countries across six continents; El-Ansary achieved the status of a global educator.
El-Ansary is a Fulbright Scholar. He received the State of Florida University System Professional Excellence Award in 1999 and was named Prime Osborne, III Distinguished Professor in 2002. He is co-author of the leading text-reference books on E-Marketing, 3rd and 4th editions, Prentice-Hall, 2003 & 2006 and Marketing Channels, 1st through 8th edition, Prentice-Hall, 1977 - 2015. He is a contributor to the Encyclopedia of Marketing, Encyclopedia of Economics, American Marketing Association Marketing Encyclopedia, the Logistics Handbook, and over thirty-five contributions to books and conference proceedings. El-Ansary’s research and writing contributed eighteen key articles published in major journal including the Journal of Marketing, Journal of Marketing Research, Journal of Marketing Channels, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Relationship Marketing, Journal of Macro Marketing, European Business Review, Journal of Personal Selling and Sales Management, and International Marketing Review.
El-Ansary was on leave from the University of North Florida 1995-1996 to serve as Chief of Party of International Business and Technical consultants, Inc. in Cairo, Egypt. He was in charge of all aspects of project management for the monitoring and evaluation of the Privatization Program of the Government of Egypt funded through technical assistance provided by the United States Agency for International Development (U.S. AID). El-Ansary served as team leader and project coordinator, implemented, or participated in over twenty government and international organization contracts and assignments including U.S. AID, the World Bank, and the Governments of Egypt, Saudi Arabia, Tunisia, Kuwait, and Qatar. He served on Presidents’ Nixon and Ford national Advisory Council for the U.S. Small Business Administration. He served on a sub- Presidential Mission for President Reagan’s Caribbean Initiatives. The focus of the mission was on improving food distribution in Central America.
El-Ansary completed over sixty national and international consulting assignments and executive development programs for clients including the Jacksonville NFL Jaguars, Volvo Penta, Volvo Car Corporation, Northrop Corporation, Paper Corporation of America, Rotel International, IBM, Aluminum Association, Family Health Foundation of Louisiana, General Electric Information Services, and Saudi Arabian Airlines. He conducted over twenty-five executive briefings nationally and internationally and delivered over fifty speeches at major national and international business and academic conferences.
El-Ansary served on the National Advisory Board of U.S. Small Business Administration under Presidents Nixon and Ford, the Board of Director of the International Consultants Foundation, the Global Council of the American Marketing Association, Founder of the Special Interest Group in Wholesale Distribution and Co-Chairman of the Relationship Marketing Interest Group of the Academic Council of the American Marketing Association, and Member of the Board of Governors of the Academy of Marketing Science.
Distinguished Fellow of the Academy of Marketing Science
Named Prime Osborne, III Distinguished Professor in 2002
State of Florida University System Professional Excellence Award in 1999
Fulbright Scholarship 1966 - 1970
American Marketing Association 1967-Present
Founding Member, Academy of Marketing Science 1972-Present
Society for Marketing Advances
Grants and Contracts Awarded
United States Government:
U.S. AID, Grant for Students in Free Enterprise (SIFE) Africa – Advisor for Morocco and Egypt Country Introduction, August 2003 – February 2004.
U.S. AID, IBTCI, Inc., Chief of Party, IBTCI, Inc. Monitoring and Evaluation Contract of the Privatization Program of the GOE, Cairo, Egypt, August 1995-1996.
U.S. AID/IBTCI Pharmaceutical Distribution in Russia, February 1995.
U.S-Oman Joint Commission Technical Assistance Program, Curriculum Development of Oman Business College, Muscat, Oman, January-March 1992.
U.S.AID Technical Assistance Program to the Government of Jordan, Private Services Development Program. Diagnostic Study of Marketing Channels for Services, June-July 1989.
U.S. AID Contract No. 263-0125-0-00-9016-00, Office of the Minister for Cabinet Affairs and Administrative Development, Government of Egypt. Prepare Management Development Plan for Egypt, November 1988-January 1989.
National Commission for Employment Policy Contract 7074-P-2-M-029 71500-4123-000, Development of Taxonomy of Issues from various academic fields dealing with the mandate of the commission, July-September 1987, and provide technical management assistance, March 1988-January 1989.
U.S. AID Contract No. 664-0334-C-00-6034-00, Cartage Institute of Technology (CIT), Tunis, Tunisia with the Academy for Educational Development. Design Marketing Strategy for CIT, February-June 1988.
U.S. Department of Treasury Contract No. R-1193 with the Academy for Educational Development. Design the academic plan and head team of experts to design the curriculum, College of Management Science and Planning, King Faisal University, Al-Hasa, Saudi Arabia, December 1984-January 1986.
U.S. AID Contract 664-0315, Tunisia Technology Transfer Project through the Academy of Educational Development to design and deliver a Case Development workshop for the faculty of Institute Superieure' de Gestion, Tunis, Tunisia in Washington, D.C., July-August 1986.
U.S. AID Contract 664-0315, Tunisia Technology Transfer Project through the Academy of Educational Development to deliver key lecture series in Strategic Marketing, Marketing Channels, Sales Management Research and Practice, and Strategic Management, Institute Superieure' de Gestion, Tunis, Tunisia, March 1986.
U.S. AID Contract I Q C P D C-0092-I-02-4045-00, Social Marketing and Economic Development Conference, November 19-20, to prepare and present background paper on Social Marketing and participate in conference sessions, Washington, D.C., September-November 1984.
U.S. AID Contract 664-0315, Tunisia Technology Transfer Project through the Academy of Educational Development to deliver key lecture series in Marketing Management and Channel Management and provide curriculum development assistance, Institute Superieure' de Gestion, Tunis, Tunisia, March 1984.
U.S. AID Contract O T R-0000-0-00-3219-00 to develop a policy paper on “Food Marketing System Modeling in Developing Countries: Identifying Paths for Improving System Productivity,” July-September 1983.
U.S. AID Contract N E B-00290C-00-1037-00 through Triton Corporation, Washington, D.C., to develop Distribution System Expansion Program and review Oral Pill Introduction Program for Family of the Future in Egypt, May-June 1983.
U.S. AID Contract AID/D P E-0611-C-00-1033-00 through Triton Corporation, Washington, D.C., to revise Contraceptive Social Marketing Plan for Honduras, April-May 1983.
U.S. AID special mission to Costa Rica and Honduras to examine food marketing channels for the urban poor and recommend overall strategy for system reforms, March 1983.
U.S. Department of State, International Communication Agency Tour of Morocco and Tunisia. Lecturer to top government official, business executives, and student leaders. “U.S. Economic Policy: A Multinational Perspective,” “North-South Dialogue and the Multinationals,” “Technology Transfer and the Role of MNC’s in Economic Development,” “Improving Distribution Productivity: Macro and Micro Perspectives,” “Social and Societal Marketing in Perspective,” October 1980.
The World Bank:
The World Bank, Washington, D.C. Consultant to EMENA Division (Europe, Middle East and North America), Technical Cooperation Group. Design the academic plan for the School of Business and Economics, King Saud University, Al Gassim, Saudi Arabia, September 1982-January 1983.
Economic Development Institute, the World Bank, Industrial Projects Program, 1978.
Government of Egypt:
Deputy Prime Minister for Economic and Financial Affairs, Government of Egypt. Advisor to the Deputy and First Undersecretary of State for Economic Affairs on Reorganization of the Ministry’s Unit for Economic in Cooperation with U.S. AID, July-October 1981.
State of Kuwait:
Advisor to Kuwait University on College Planning and Curriculum Design, College of Administrative Science, December 1988-1990.
State of Qatar:
Advisor to the College of Business Administration, University of Qatar for the Revision of the Undergraduate Business Curriculum, January 1996.
Transformational Learning Opportunity Grant for the Design and Implementation of Undergraduate Study Abroad, China 2008. $15,000 supported by the Board of Trustees and Office of the President, University of North Florida, 2007.
Internationalization Grant, International Center, University of North Florida, in support of joint research visits, Goteborg University, Sweden and University of Vienna, Austria, Summer 2004.
College of Business Administration, University of North Florida. Research Grant for the Design and Implementation of Marketing Strategy Course for Distance Learning Program, Summer 1999.
Paper and Plastics Education Research Foundation. Research grant for the design of Sales Force Effectiveness Research II, PAPER Foundation, Great Neck, New York, 1992 and 1993.
Distribution Research and Education Foundation (DREF). Research grant for the design and development of Wholesaling: Structure, Strategy, and Management course at University of North Florida, 1990.
School of Government and Business Administration, George Washington University. Research grant in support of “A Feasibility Study for Improving Productivity in Food Distribution,” Summer, 1979. Unpublished Report. “A Frame of Reference for Improving Distribution Productivity: The Food Industry Case.”
LSU Foundation Research Grants for 1971-1972, 1972-1973, 1974-1975, and 1975-1976, in support of “Distribution Channels Research.” Unpublished Report. “Marketing Channels: Analytical Systems and Approaches.” A working paper on Marketing Channel Theory.
LSU Graduate Council Summer Research Grant 1975, in support of “Marketing Structure, Practices and Opportunities in the Arab Republic of Egypt.” Unpublished report. “Marketing Structure, Practices and Opportunities in the Arab Republic of Egypt.” A report prepared for LSU Graduate Council Research Grant, 1975.
Publications & Presentations
Marketing channels, 8th edition, with Robert W. Palmatier, Louis W. Stern, Englewood, Cliffs, NJ: Prentice-Hall, 2015
Marketing channels, 7th edition, with Anne Coughlan, Erin Anderson, and Louis W. Stern, Englewood, Cliffs, NJ: Prentice-Hall, 2006.
E-Marketing, 4th edition with Judy Strauss and Raymond Frost. Englewood, Cliffs, NJ: Prentice-Hall, 2006.
E-Marketing, 3rd edition with Judy Strauss and Raymond Frost. Englewood, Cliffs, NJ: Prentice-Hall, 2003.
Marketing Channels, 6th edition with Louis W. Stern, Anne Coughlan, and Erin Anderson, Englewood, Cliffs, NJ: Prentice-Hall, 2001.
Selected Cases on Marketing Strategy Design and Implementation, New York: The McGraw-Hill Companies, Primis Custom Publishing, 1998.
Marketing Channels, 5th edition with Louis W. Stern and Anne Coughlan Englewood, Cliffs, NJ: Prentice-Hall, 1996.
Winning Customers and Building Accounts: Some Do It Better Than Others. Great Neck, New York: PAPER Foundation, 1994.
Marketing Channels, 4th edition, with Louis W. Stern. Prentice-Hall, 1992.
Management in Marketing Channels, with Louis W. Stern and James Brown. Prentice-Hall 1989.
Marketing Channels, 3rd edition, with Louis W. Stern. Prentice-Hall, 1988.
Marketing Channels, 2nd edition, with Louis W. Stern. Prentice-Hall, 1982.
Marketing Channels, with Louis W. Stern. Prentice-Hall, 1977.
Strategy and Policy Formulation: A Multi-functional Orientation, 2nd edition, with Robert Shirley and Michael Peters. John Wiley and Sons, 1981.
Strategy and Policy Formulation: A Multi-functional Orientation, with Robert Shirley and Michael Peters. Wiley/Hamilton Publishing Company, 1976.
"The role of Marketing Intermediaries: "Wholesaling," in Michael J. Baker, ed. Encyclopedia of Marketing, 2nd ed (Andover, Hampshire, England: International Thompson Business Press, 1999).
“Wholesaling: New Ways of Selling, New Forces and Challenges,” in Jeffrey Heilbrunn (ed.). American Marketing Association Marketing Encyclopedia: Issues and Trends Shaping the Future, Lincolnwood, III: NTC Business Books, 1995, pp. 122-126.
“The Role of Marketing Intermediaries: Wholesaling,” in Michael J. Baker, (ed.) Encyclopedia of Marketing. London, England: Routledge Reference, 1995, pp.
“Marketing Channels: Strategy, Design, and Management,” with Louis W. Stern in James F. Robeson and William C. Capacino (eds.), The Logistics Handbook. New York: Free Press, 1994, pp. 116-150.
“Channels of Marketing,” in Douglas Greenwald, Editor, Encyclopedia of Economics. New York: McGraw-Hill, 1993, pp. 138-141.
Sauer, A., El-Ansary, A. I., Tomczak, T., & Reineke, B. (2007). Managing change in distribution - Achieving success on the way to "multi-channel 2.0". In Wirtz, B. (Eds.), Handbook of Multi-Channel Marketing. Wiesbaden: Gabler. Pp. 221-233.
El-Ansary, Adel I, (2011). “Shelby D. Hunt’s Contributions to Scholarship in Marketing Channels,” Chapter 13 in James R. Brown, ed., Legends in Marketing: Shelby D. Hunt, Volume 4, Channels of Distribution. New Delhi: Sage Publications, Inc. pp. 155 – 162.
El-Ansary, Adel I. (2011). “E-commerce & Internet Marketing,” in Robert Peterson and Roger Kerin, eds., Marketing Strategy, Vol. 1, Wiley International Encyclopedia of Marketing, John Wiley & Sons, pp. 71 - 72.
El-Ansary, Adel I. (2011). “Multichannel Marketing,” in Robert Peterson and Roger Kerin, eds. Marketing Strategy, Vol. 1, Wiley International Encyclopedia of Marketing, John Wiley & Sons, pp. 179 - 180.
El-Ansary, Adel I, (2011). Preface to Cases on Business and Management in the MENA Region: New Trends and Opportunities. IGI Global Publishing, pp. xvii – xix.
El-Ansary, Adel and Greg Gundlach, (2010). “Contributions of Professor Jagdish Sheth to the Field of Relationship Marketing: An Integrative and Illustrative Framework,” in Atul Parvatiyar and Balaji C Krishnan, Legends in Marketing: Jagdish Sheth. Relationship Marketing, Volume 8. Sage Publications. pp. 215-222.
Articles in Refereed Academic Journals:
Schakett; Flaschner; Gao; El-Ansary (2011). “Effects of Social Bonding in Business to Business Relationship,” Journal of Relationship Marketing, Volume 10, Number 4.pp. 264-280 .
Yi Liu, Lei Tao, Yuan Li, Adel I. El-Ansary ( 2008). “The impact of a distributor's trust in a supplier and use of control mechanisms on relational value creation in marketing channels,” The Journal of Business & Industrial Marketing, Vol. 23, Issue. 1; pp. 12 – 22.
G Zhuang, Y Xi, Adel I. El-Ansary (2008). “The Impact of Interpersonal Guanxi on Exercise of Power in a Chinese Marketing Channel,” Journal of Marketing Channels, Vol. 15, issue 2/3, pp. 185-210.
Samli, A. Coskun and Adel I. El-Ansary (2007).”The Role of Wholesalers in Developing Countries,” International Review of Retail, Distribution and Consumer Research, Volume 17, Number 4, pp. 353 – 358.
“Marketing Strategy: Taxonomy & Frameworks,” European Business Review,” volume 18, No. 4, 2006, pp. 266-293.
“Relationship Marketing Management: A School in the History of Marketing Thought,” Journal of Relationship Marketing, Vol. 4, No. 1/2, 2005, pp. 43-56.
“A Framework for Relationship Marketing: A Marketing Channel Context,” in Jagdish N. Sheth and Atul Parvityar, Research in Marketing, Vol. 13 (1997), pp. 33-46.
“Strategies for Improving Sales Force Effectiveness in Wholesale Distribution,” Journal of Marketing Channels, Vol. 3, No. 1, Fall 1993, Special Issue on Wholesaling, pp. 5-21.
“Sales Teamwork: A Dominant Strategy for Improving Sales Force Effectiveness,” with Noel B. Zabriskie and John M. Browning, Journal of Business and Industrial Marketing, vol. 8, No. 3, 1993, pp. 66-74.
“Supplier Relationships: A Channel Management Approach to Sales Force Effectiveness,” Journal of Marketing Channels, Vol. 2, No. 3, Spring 1993, pp. 107-122.
“Sales Force Effectiveness Research Reveals New Insights and Reward-Penalty Patterns in Sales Force Training,” Journal of Personal Selling and Sales Management, Vol. 13, No.2, Spring 1993, pp. 83-90.
“A Strategic Perspective of Communication and Information Systems in Marketing Channels,” Journal of Marketing Channels, Vol.1, No. 4, Summer 1992, pp. 3-16.
“Strategies for Reforming Food Marketing Systems in Developing Countries: How Could Better Systems Feed the World,” International Marketing Review, Vol. 3, Spring, 1986, pp. 39-49.
“A Multi-Stage Approach for Comparative Marketing Analysis,” Journal of Macro Marketing, Vol. 2, No.2, 1982, pp. 59-65 (Marilyn Liebrenz, co-author).
“A General Model for Understanding Channel Member Behavior,” Journal of Retailing, Winter 1977, pp. 13-30 and 93-94 (Robert A. Robicheaux, co-author). Reprinted in Bruce J. Walker and Joel B. Haynes (eds.), Marketing Channels, 2nd Edition. Columbus, Ohio: Grid, Inc., 1978, pp. 57-71.
“The Portrayal of the Sexes in Advertising: An Overlooked Area of Societal Marketing,” Journal of the Academy of Marketing Science, Summer 1976, pp. 577-583. (Stephen W. Brown and Nancy Darsey, co-authors).
“Distribution Productivity in Developing Nations: The First Phase in the War on World Hunger,” Middle East Management Review, 1976. (Date and pages not available to author).
“Determinants of Power-Dependence in Distribution Channel Relations,” Journal of Retailing, Summer 1975, pp. 59-74, 94.
“Societal Marketing: A Strategic View of the Marketing Mix in the 1970’s,” Journal of the Academy of Marketing Science, Spring 1974, pp. 316-321.
“A Theory of Channel Control: Revisited,” Journal of Marketing, January 1974, pp. 2-7. (Robert A. Robicheaux, co-author).
“Toward a Definition of Social and Societal Marketing,” Journal of the Academy of Marketing Science, Spring 1974, pp. 316-321.
“Social Marketing: The Family Planning Experience,” Journal of Marketing, July 1973, pp. 2-7 (Oscar E. Kramer, Jr., co-author). Reprinted in Ralph M. Gaedeke (ed.), Marketing in Private and Public Nonprofit Organizations. Santa Monica, California: Goodyear Publishing, 1977, pp. 356-366.
“Power Measurement in Distribution Channels,” Journal of Marketing Research, February 1972, pp. 47-52 (Louis W. Stern, co-author).