TRANSPORTATION AND LOGISTICS

 

Mission Statement

The UNF undergraduate program in Transportation & Logistics is intended for students interested in learning within a nationally prominent and recognized program that emphasizes logistics and supply chain management.  The Transportation & Logistics curriculum is designed to provide students with the content of the Logistics discipline and its interrelationships with other business functions within and across firms, as well as with supply chain management.  Accordingly, the curriculum and its interaction with, and support from, logistics professionals in the business community provide students with the knowledge, skills and experience to be successful in the rapidly expanding logistics field.

Specifically, the Transportation and Logistics program will

• Prepare graduates for entry into professional and managerial positions in Transportation & Logistics.
  
  
• Provide internships, study abroad and other transformational learning opportunities to Transportation
  & Logistics students that improve the application of discipline-specific knowledge.
  
  
• Provide service opportunities which contribute to meeting the personal and professional needs of students through interaction with the University community, the alumni and the business community.
  
  
• Pursue continuous improvement in teaching and service through the regular evaluation of its mission, objectives and outcomes.

 

Student Learning Outcomes

 

Pursuant to this mission, the Transportation and Logistics program shares seven core learning objectives common to all majors within the Bachelor of Business Administration degree in the Coggin College of Business. These are listed below, with modifications specific to Transportation and Logistics majors shown in bold.

1. Coggin College of Business students majoring in Transportation and Logistics will communicate effectively in written, oral and electronic formats.
   
   
2. Coggin College of Business students majoring in Transportation and Logistics will identify and propose alternatives to reconciling ethical issues in decision-making.
   
   
3. Coggin College of Business students majoring in Transportation and Logistics will understand the global economy and recognize the impact of diverse socio-economic and cultural factors on business operations.
   
   
4. Coggin College of Business students majoring in Transportation and Logistics will utilize technology to enhance decision-making skills and improve productivity.
   
   
5. Coggin College of Business students majoring in Transportation and Logistics will demonstrate the ability to think critically to identify problems, and propose alternatives to these problems.
   
   
6. Coggin College of Business students majoring in Transportation and Logistics will acquire knowledge in the major functional areas of business and understand the interrelationships among them. 
   
   
7. Coggin College of Business students majoring in Transportation and Logistics successfully completing their program of study will demonstrate the following content knowledge and skills specific to their major.

      

Content/Discipline Knowledge & Skills

• Transportation, Logistics, the Supply Chain and the Economy
  
  
• Understand the role, importance and challenges of Transportation Regulation and its relationship to Public Policy
  
  
• Understand the impact of modal (motor carrier, railroad, air, water and pipeline) and intermodal characteristics and their relationship to transportation policy, pricing and costing, and service
  
  
• Understand the changes occurring in the industry with regard to intermodal transportation, emergence of third and fourth party logistics firms, and specialized carriers in service provision in a global economy
  
  
• Understand the shipper-carrier negotiations and its relationship to service, and the related role of documentation
  
  
• Understand the increasingly critical role and cost of security issues in transportation
  
  
• Distinguish between the definitions of Logistics Management and Supply Chain Management and understand how logistics fits into the totality of business operations
  
  
• Understand the importance of logistics as a source of competitive advantage and its impact on supply chain management.
  
  
• Identify and understand the interdependence of the key principles and cost-generating centers (transportation costs, warehousing costs, inventory management costs, lot quantity costs, order processing and information costs, and customer service levels) of Logistics Management
  
  
• Understand the basic principles of inventory management, and the financial impact of inventory on the corporate bottom line
  
  
• Understand and explain the relationships between logistics and other business functions
  
  
• Understand the impact of logistics information systems and information technology on the order cycle, order processing, and the logistics system
  
  
• Identify, understand and apply the role of material flows, materials handling & equipment and related warehouse operations of storage, selection and packaging in Logistics Management
  
  
• Evaluate the logistics performance of an organization and recommend improvements.
  
  
• Evaluate applicable conditions to, and identify relevant solutions for, the challenges of Logistics network design, facility layout and location, and vehicle routing
  
  
• Understand the key processes (Customer Relationship Management, Customer Service Management, Order Fulfillment, Demand Management, Manufacturing Flow Management, Supplier Relationship Management, Product Development and Commercialization, and Returns Management) of Supply Chain Management and their interrelationships within the functional areas within the firm (Production, Marketing, Accounting, Finance, etc.) and with partner firms (suppliers, customers, logistics support)
  
  
• Understand the management components of Supply Chain Management, the tools and techniques to apply the components, and the inherent challenges (e.g., performance measurement) in doing so
  
  
• Understand the importance and impact of and technologies involved in electronically linking the Supply Chain
  
  
• Understand the role, importance and application of the concept of Supply Chain Mapping

Critical Thinking Skills

• demonstrate the ability to identify supply chain complications and propose and implement feasible solutions to such problems
  
  
• demonstrate the ability to solve problems related to transportation and logistics

Communication Skills

• demonstrate the ability to communicate in clear business language in both oral and written forms
  
  
• demonstrate the ability to make concise, professional presentations
  
  
• demonstrate the ability to perform professionally in the job search process
  
  
  

 

Curriculum Map
Click on the image below to see in which Transportation and Logistics courses these Student Learning Outcomes are addressed:

Click Here to See the Transportation and Logistics Curriculum Map

Assessment Approaches

 

A variety of assessment approaches will be employed to assess the intended student learning outcomes.  To assess content/discipline-specific knowledge, a course embedded assessment approach will be employed. A test bank will be prepared containing multiple questions for each of the intended student learning outcomes.  Student performance will not only be assessed for the purpose of the assignment of course grades within the required Transportation & Logistics courses, but will also be re-evaluated with respect to the attainment of each of the identified intended student learning outcomes. These direct measures of content mastery will also be complemented by indirect survey outcomes from recent graduates and their employers that focus on content knowledge and skills. To assess critical thinking and communication skills, the assigned projects, cases, and/or simulations within Transportation & Logistics will be evaluated according to a specified set of scoring guidelines or rubrics that will not only inform course grade determinations but allow for the monitoring attainment of program communication and critical thinking objectives.

 

Career Opportunities

For information on the many career options available to Transportation and Logistics majors, go to What Can You Do with a Transportation and Logistics Major at: http://www.unf.edu/dept/cdc/majors/transportation.html

Additional career information in the area of Transportation & Logistics can also be found at the following site: http://www.unf.edu/ccb/logistics/careers.htm

 

For More Information

To learn more about the UNF Transportation and Logistics program and majoring in Transportation & Logistics, go to http://www.unf.edu/ccb/logistics/index.htm

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