Through the careful execution of survey research focused on the issues concerning the community, the voice of the public becomes a powerful factor in shaping public policy and aiding in any decision-making process. 

Welcome to the Public Opinion Research Laboratory

The power of public opinion becomes an important tool for the decision-making process.  The laboratory can assist you with gaining knowledge to a variety of important information including your employees’ opinions in relation to an important topic, assessing whether  your customers are satisfied, or determining how Floridians (or any other region) feel about a new law.

The Public Opinion Research Laboratory (PORL) at the University of North Florida has conducted public opinion research since its opening in March of 2001. Public opinion research conducted by the lab includes consulting, questionnaire design, population sampling, data collection, analysis and a full detailed report of charted results and written descriptions of findings.