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  • Program Curriculum 

    Marketing — Undergraduate 

    The marketing major is designed for students interested in the marketing of consumer and industrial goods and services. The curriculum has been developed to include course work in the principles and foundations of marketing management and in the marketing functions of manufacturers, wholesalers, and retailers. The major also includes behavioral, technical, and elective courses in order to prepare the student for a marketing career.

    Flexibility is allowed so that students have some discretion in orienting their program toward career and degree objectives. Students are encouraged to work closely with their advisors in selecting major and contextual courses which are appropriate to their objectives.

    Students who choose marketing as their area of concentration must satisfy all requirements for the B.B.A. degree. As a part of these requirements, marketing students must satisfy the marketing concentration requirement and contextual requirement. A maximum of 18 hours of marketing, excluding marketing courses required of all B.B.A. candidates, will be counted toward satisfying degree requirements.

     

    IMPORTANT NOTICES:

    • Please see an advisor for an OFFICIAL program of study. This program is pending evaluation of official transcripts.
    • You must complete prerequisites before registering for any course. Refer to the Course Catalog for details.
    • View the My Osprey Map [Course Sequence Guide]  to keep on track for graduation – should be used in consultation with an academic advisor after admission to UNF.
    • A student may receive credit for a course only once. However, the GPA will reflect all repeated courses.
    • This program is subject to a student fully admitted into the Coggin College of Business.
    • An approved dual enrollment form is required prior to registering for courses at another institution. Students are not allowed to enroll in courses at another institution during their last semester at UNF.
       
     
  • Major: Marketing
    Degree: Bachelor of Business Admin.
    Prerequisites (21 credits)
    21 semester hours are required. Grade of "C" or better is required in all prerequisites.
    ACG2021 3 Prin of Financial Accounting
    Acceptable substitute: ACGX021, ACGX022 or (ACGX001 & ACGX011)
    ACG2071 3 Prin Managerial Accounting
    Acceptable substitute: (2-3 credit hours) ACGX071 or ACGX301
    CGS1100 3 Computer Applications for Busi
    Acceptable substitute: (3-4 credit hours) CGSX518, CGSX100, CGSX530, CGSX570, CGSX060, CGSX531, CGSX000, CGSX100C or ISMX000 (or demonstrated competency)
    ECO2013 3 Principles of Macroeconomics
    Acceptable substitute: ECOX013
    ECO2023 3 Principles of Microeconomics
    Acceptable substitute: ECOX023
    MAC2233 3 G(M)Calculus for Business
    Acceptable substitute: (3-4 credit hours) MACX233 or MACX230
    STA2023 3 G(M) Elem Statistics-Business
    Acceptable substitute: (3-4 credit hours) STAX023, STAX122 or QMBX100
    Core Requirements (18 credits)
    18 semester hours are required. A grade of "C" or better is required in all core courses. MAN4720 is taken in a student's last semester. FIN3403, MAN3025, & MAR3023 must be completed prior to taking MAB4720.
    BUL3130 3 Legal Environment of Business
    FIN3403 3 Financial Management
    MAN3025 3 Administrative Management
    MAR3023 3 Principles of Marketing
    MAN3504 3 Operations Management
    MAN4720 3 Strategic Mgmt Business Policy
    You must pre-apply at www.unf.edu/coggin for MAN4720
    Major Requirements (18 credits)
    18 semester hours are required. A grade of "C" or better is required in all major courses.
    • Follow pre-requisites when registering for MAR4803... You must have completed MAR3023, MAR4503, MAR4613, & MAR4156.
    MAR4503 3 Consumer Behavior
    MAR4613 3 Marketing Research Information
    MAR4803 3 Strategic Marketing
    SELECT another Marketing Course
    3000 - 4000 level Marketing course with a MAR prefix
    SELECT another marketing elective
    3000 - 4000 level Marketing course with a MAR prefix
    SELECT another marketing elective
    3000 - 4000 level Marketing course with a MAR prefix
    Required Business (18 credits)
    A grade of "C" or better is required for all courses in this area.
    ISM4011 3 Intro Management Info Systems
    SELECT1 Select one ECON. course
    ECO3101, ECO3203, ECO3411, ECP3203, or ECP3703
    SELECT 1 International Bus. Course
    ACG4251 International Accounting, MAN4600 International Mgmt , MAR4156 International Marketing, TRA4721 International Logistics, FIN4604 International Finance, ECO3740 International Trade
    SELECT One Course
    (3000-4000) LEVEL ACG BUL ECO ECP ECS FIN GEB GEO MAN QMB REE RMI TAX TRA
    SELECT One Course
    (3000-4000) LEVEL ACC BUL ECO ECP ECS FIN GEB GEO MAN QMB REE RMI TAX TRA
    SELECT One quantitative course
    Either ECO3411 or MAN4550 (formerly QMB4600) ECO3411 can only be used once in this program
    Non-Business Requirements (6 credits)
    6 Semester hours are required. A grade of "C" or better is required for all courses in this area. The Cultural Diversity course should be chosen from the list at: http://www.unf.edu/coggin/advising/cultural_diversity.aspx
    SPC4064 3 Public Speaking Professionals
    If you took Public Speaking at the lower level (1000 -2000) You may substitute any upper level (3000-4000) elective for SPC4064.
    AND one cultural diversity course