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  • Program Curriculum 

    Marketing — Undergraduate

    The marketing major is designed for students interested in the marketing of consumer and industrial goods and services. The curriculum has been developed to include course work in the principles and foundations of marketing management and in the marketing functions of manufacturers, wholesalers, and retailers. The major also includes behavioral, technical, and elective courses in order to prepare the student for a marketing career.

    Flexibility is allowed so that students have some discretion in orienting their program toward career and degree objectives. Students are encouraged to work closely with their advisors in selecting major and contextual courses which are appropriate to their objectives.

    Students who choose marketing as their area of concentration must satisfy all requirements for the B.B.A. degree. As a part of these requirements, marketing students must satisfy the marketing concentration requirement and contextual requirement. A maximum of 18 hours of marketing, excluding marketing courses required of all B.B.A. candidates, will be counted toward satisfying degree requirements.

     

    IMPORTANT NOTICES:

    • Please see an advisor for an OFFICIAL program of study. This program is pending evaluation of official transcripts.
    • You must complete prerequisites before registering for any course. Refer to the Course Catalog for details.
    • View the My Osprey Map [Course Sequence Guide]  to keep on track for graduation – should be used in consultation with an academic advisor after admission to UNF.
    • A student may receive credit for a course only once. However, the GPA will reflect all repeated courses.
    • This program is subject to a student fully admitted into the Coggin College of Business.
    • An approved dual enrollment form is required prior to registering for courses at another institution. Students are not allowed to enroll in courses at another institution during their last semester at UNF.
  • Major: Marketing
    Degree: Bachelor of Business Admin.
    Prerequisites (21 credits)
    21 semester hours are required. Grade of "C" or better is required in all prerequisites.
    ACG2021 Prin of Financial Accounting (3 Credits)
    Acceptable substitute: ACGX021, ACGX022 or (ACGX001 & ACGX011)
    ACG2071 Prin Managerial Accounting (3 Credits)
    Acceptable substitute: (2-3 credit hours) ACGX071 or ACGX301
    CGS1100 Computer Applications for Busi (3 Credits)
    Acceptable substitute: (3-4 credit hours) CGSX518, CGSX100, CGSX530, CGSX570, CGSX060, CGSX531, CGSX000, CGSX100C or ISMX000 (or demonstrated competency)
    ECO2013 Principles of Macroeconomics (3 Credits)
    Acceptable substitute: ECOX013
    ECO2023 Principles of Microeconomics (3 Credits)
    Acceptable substitute: ECOX023
    MAC2233 (GM)Calculus for Business (3 Credits)
    Acceptable substitute: (3-4 credit hours) MACX233 or MACX230
    STA2023 (GM) Elem Statistics-Business (3 Credits)
    Acceptable substitute: (3-4 credit hours) STAX023, STAX122 or QMBX100
    Core Requirements (18 credits)
    18 semester hours are required. A grade of "C" or better is required in all core courses. MAN4720 is taken in a student's last semester. FIN3403, MAN3025, & MAR3023 must be completed prior to taking MAN4720.
    BUL3130 Legal Environment of Business (3 Credits)
    FIN3403 Financial Management (3 Credits)
    MAN3025 Administrative Management (3 Credits)
    MAR3023 Principles of Marketing (3 Credits)
    MAN3504 Operations Management (3 Credits)
    MAN4720 Strategic Mgmt Business Policy (3 Credits)
    You must pre-apply at www.unf.edu/coggin for MAN4720
    Major Requirements (18 credits)
    18 semester hours are required. A grade of "C" or better is required in all major courses.
    • Follow pre-requisites when registering for MAR4803... You must have completed MAR3023, MAR4503 & MAR4613.
    MAR4503 Consumer Behavior (3 Credits)
    MAR4613 Marketing Research Information (3 Credits)
    MAR4803 Strategic Marketing (3 Credits)
    SELECT another Marketing Course
    3000 - 4000 level Marketing course with a MAR prefix
    SELECT another marketing elective
    3000 - 4000 level Marketing course with a MAR prefix
    SELECT another marketing elective
    3000 - 4000 level Marketing course with a MAR prefix
    Required Business (18 credits)
    A grade of "C" or better is required for all courses in this area.
    ISM4011 Intro Management Info Systems (3 Credits)
    SELECT1 Select one ECON. course
    ECO3101, ECO3203, ECO3411, ECP3203, or ECP3703
    SELECT 1 International Bus. Course
    ACG4251 International Accounting, MAN4600 International Mgmt , MAR4156 International Marketing, TRA4721 International Logistics, FIN4604 International Finance, ECO3704 International Trade
    SELECT One Course
    (3000-4000) LEVEL ACG BUL ECO ECP ECS FIN GEB GEO MAN QMB REE RMI TAX TRA
    SELECT One Course
    (3000-4000) LEVEL ACC BUL ECO ECP ECS FIN GEB GEO MAN QMB REE RMI TAX TRA
    SELECT One quantitative course
    Either ECO3411 or MAN4550 (formerly QMB4600) ECO3411 can only be used once in this program
    Non-Business Requirements (6 credits)
    6 Semester hours are required. A grade of "C" or better is required for all courses in this area. The Cultural Diversity course should be chosen from the list at: http://www.unf.edu/coggin/advising/cultural_diversity.aspx
    SPC4064 Public Speaking Professionals (3 Credits)
    If you took Public Speaking at the lower level (1000 -2000) You may substitute any upper level (3000-4000) elective for SPC4064.
    AND one cultural diversity course