DBL Honorees 2012


John Baker

John D. Baker, II
Executive Chairman, Patriot Transportation Holding, Inc.

Distinguished Business Leader


John D. Baker, II, Executive Chairman of Patriot Transportation Holding, Inc., is an admired business leader and committed community volunteer. Before joining Patriot Transportation, John was President and CEO of Florida Rock Industries, Inc. Among his many civic involvements, he has played a crucial role in increasing access to and improving the quality of early childhood education. His efforts led to opening the YMCA’s Tiger Academy and to bringing the KIPP School to Jacksonville. In addition, he is the current Trustee Chair of the YMCA of Florida’s First Coast and a board member of the Jacksonville Public Education Fund. John has served on regional and national boards and is currently a board member of Wells Fargo, Progress Energy, Inc. and Texas Industries, Inc. 

Audrey Moran

Audrey M. Moran

Senior VP of Social Responsibility & Community Advocacy, Baptist Health

Distinguished Business Leader


Audrey M. Moran is Senior Vice President for Social Responsibility and Community Advocacy at Baptist Health. Her belief that “anything is possible” and her emphasis on partnership and collaboration define Audrey’s leadership qualities. Before joining Baptist Health, Audrey served for four years as the President and CEO of the Sulzbacher Center which provides comprehensive services to men, women and children in our community who find themselves homeless. Audrey served in a leadership role for four Jacksonville Mayors; served as Chair of the Downtown Development Authority and was an inaugural member of the Jacksonville Economic Development Commission. In 2005, she was selected to be a trustee of the Jessie Ball duPont fund, a 300 million dollar charitable grant-making organization with its headquarters in Jacksonville.  

Reinhold Lamb

Reinhold P. Lamb, Ph.D.

Coggin College of Business - Professor of Accounting & Finance

Distinguished Professor


An accomplished senior member of the Finance faculty, Reiny has earned the respect and admiration of students, faculty and the financial community. Among his many courses, he leads the instruction in the Osprey Financial Group, the student managed investment fund in the Coggin College of Business. Over the 10 years of its operation, Reiny has helped the students achieve an impressive record in earnings for the fund. He fosters an environment where learning takes place and encourages his students to unleash their potential. He serves as a role model and mentor to students, alumni and faculty throughout the College. 

Mark Vitner

Mark P. Vitner

Managing Director, Wells Fargo

Distinguished Alumnus


As managing director and senior economist for Wells Fargo Corporation, Mark P. Vitner enjoys a distinguished reputation for clear and accurate analysis of U.S. and global economic conditions. In addition to the services he provides Wells Fargo and its clients, Mark has been featured in the New York Times, Wall Street Journal, Business Week, USA Today and many other publications. He is a frequent guest on CNBC, CNN, Fox Business News and National Public Radio. He is an active member of many professional organizations including the Bond Dealers of America, the Joint Advisory Board of Economists for the Commonwealth of Virginia and the Florida Econometrics Club. In addition, he is the co-founder and past president of the Charlotte Economics Club.