Press Release for Monday, March 17, 2008

UNF Poll Shows Who's Winning Presidential Election in Duval

Contact: Joanna Norris, Assistant Director
Department of Media Relations and Events
(904) 620-2102

A new University of North Florida poll shows that a majority of Jacksonville residents would vote for Barack Obama, if he were the Democratic presidential candidate on the ticket running against Republican John McCain.

The poll, conducted between March 5 and March 12, was conducted at the Public Opinion Research Laboratory at UNF and was performed through the use of Computer Assisted Telephone Interviewing. The survey includes telephone interviews with 489 Duval County adult residents. Respondent age, gender, race and education were weighted. The margin of error for the general population is +/-4.4 percent.

Among the findings:

--Regardless of the Presidential candidates, 96.4 percent of residents plan to vote in the national election this November.

--Forty-five percent of Duval County residents would give Hilliary Clinton a slight lead over John McCain, if she were the Democratic candidate. Forty-three percent said they would vote for John McCain.

--Some 63 percent of respondents voted in the recent Florida primaries. Among voters, 16.7 percent voted for John McCain, with Barack Obama coming out ahead among Democratic candidates at 22.5 percent.

--The majority of respondents—38 percent—get most of their news about the Presidential election from cable television, while 17 percent get their news from network television and 13 percent from the Internet.

--The economy took center stage as the relevant issue that has Jacksonville concerned, with more than 47 percent choosing the economy as the most important issue in this election.

--Although most respondents overwhelmingly chose the economy as the most important issue in this presidential election, responses ranged from the Iraq war to poverty. Almost 20 percent are concerned about the Iraq war, while 11.2 percent are concerned about health care.

--Overall, Duval County residents reflect current nationwide pessimism about the way things are in America today. A total of almost 74 percent are dissatisfied or very dissatisfied.

--Duval County residents had a bit more optimism about conditions in the state of Florida itself. Fifty-five percent feel conditions in Florida will be worse a year from now, while 31 percent feel conditions will be better.

For complete survey results or methodology, contact Dr. Paul Harwood, director of the UNF Public Opinion Research Laboratory, at (904) 620-4433 or by e-mail at