Press Release for Tuesday, May 18, 2004

UNF Coggin College of Business Honors 3

Contact Sharon Ashton
Department of Media Relations and Events
(904) 620-2115

JACKSONVILLE – Three business leaders in the First Coast will be honored on Thursday, May 20, when the University of North Florida’s Coggin College of Business presents the seventh annual Prime Osborn Distinguished Business Leader Luncheon.

Michael Cascone Jr., retired chairman and chief executive of Blue Cross and Blue Shield of Florida; James E. McCollum, regional director of corporate and external affairs at BellSouth; and Dr. Earle C. Traynham, a professor and former dean of the Coggin College of Business, will be honored at the noon luncheon at the Omni Hotel in Jacksonville. UNF President John Delaney will be the featured speaker at the event.

“Each of this year’s Prime Award recipients has attained significant success in business and exemplifies the essential leadership characteristics of integrity, strong ethical values and character that make them exceptional role models for all members of the wider corporate community,” said Gary Fane, interim dean of the Coggin College of Business.

Cascone remains one of Jacksonville’s most outstanding executives and civic-minded residents. Active on local, state and national levels on health care-related issues, Cascone spent 35 years with Blue Cross and Blue Shield, consistently demonstrating his commitment to improving the quality of life for everyone. He has led an array of charitable organizations, including a record- breaking Northeast Florida United Way Campaign.

McCollum is a visionary whose multifaceted contributions to the First Coast are difficult to summarize. Tireless in his community involvement, McCollum has led some of Jacksonville’s most visible and dynamic civic and charitable organizations with dignity and professionalism. His community work includes such organizations as the Jacksonville Airport Authority, the Metropolitan Planning Organization, the American Red Cross and the Gator Bowl Association. He also has served on the Business Advisory Council for the Coggin College of Business.

Traynham has served students and colleagues as a mentor and a friend with charismatic dedication since 1973. As the fourth dean of the Coggin College of Business, his decade of leadership garnered transformational achievements, including the Association to Advance Collegiate Schools of Business accreditations, internationalization of the college, a new building, substantial endowment growth and the naming of the school. Active on community boards and respected for his success in forging corporate partnerships, he remains an integral part of the University.

The Prime F. Osborn III Distinguished Business Leaders Award was established in 1998 by the Coggin College of Business as an annual award to recognize the long-term career achievements of individuals who have achieved success in business and made significant contributions to the community’s quality of life.

This is the fifth year the University also has recognized a distinguished professor in the Coggin College of Business. This award recognizes the long-term career achievements of individuals who, by commitment and dedication to student learning and to the management education profession, exemplify the mission of the Coggin College of Business and serve as a role model for faculty.

The award has been named in honor of the late Prime F. Osborn III, whose long career in the railway industry was noted as much for service to mankind as it was for business acumen.

Event sponsors include American Heritage Life Insurance Co., Brooks Rehabilitation; The Florida Times-Union; Jacksonville Bank; and PSS World Medical Inc.

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Photos of Cascone, McCollum and Traynham are available from the Office of Media Relations and Events at 620-2115.

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