Dr. Gregory T. Gundlach, a faculty member of the Coggin College of Business, Gregory T. Gundlach is the Coggin Distinguished Professor of Marketing in the Department of Marketing and Logistics at the University of North Florida. He is also Director and a Senior Fellow at the American Antitrust Institute, an independent nonprofit Washington D.C. based education, research and advocacy organization focusing on the effects of business practices on competition and their implications for public policy. Before coming to the University of North Florida, Professor Gundlach was the John Berry, Sr. Professor of Business at the University of Notre Dame where he was a faculty member since 1987. Professor Gundlach received his Bachelor's Degree in 1979, his Master of Business Administration in 1981, his Doctor of Jurisprudence (law) in 1985, and his Doctor of Philosophy in Marketing in 1987. All four degrees are from the University of Tennessee, Knoxville.
How did you end up at UNF?
After nearly 18 years as a faculty member of the University of Notre Dame in South Bend, Indiana, my wife and I were attracted to the professional and personal offerings of UNF and Jacksonville.
Describe one of your research projects as if talking to somebody who knows nothing about your field.
My research interests focus on the intersection of marketing and public policy (i.e, law). Research projects that I participate in examine business relationships and practices with particular emphasis on how such associations are managed, their performance, and the nature of business and public policy implications that result.
How do you involve students in your own projects?
Primarily in their role as Research Assistants. My latest Research Assistant has participated directly in research projects and is co-author on a forthcoming publication.
What do you think is the most important trait of a successful student?
Curiosity and a passion to learn.
Having been through Graduate School, what advice can you give a budding academic?
Follow your interests and then obtain the best education you can to prepare yourself to succeed.
Have you led any study abroad classes?
Yes. While at the University of Notre Dame I supervised 35 students during a semester abroad in Perth, Australia.
What do you do when you need a break from students and research?
Students and colleagues are great, but when I need a break I enjoy kitesurfing in Jacksonville or skiing and fly-fishing in Colorado.
How has UNF differed from other universities where you have taught?
Most universities pursue a mission of scholarship involving research, teaching and service. UNF does as well and like other universities continues to pursue excellence in all areas.
What is your favorite class or topic to teach?
I primarily teach marketing strategy and enjoy that course immensely.
How would you sum up your program in one sentence to a potential graduate student?
The investigation of how business practices enhance a firm’s performance while also enhancing the performance of society.
If you had not become an academic, what would you have done?
During my time in academia I have had the opportunity to work closely with many businesses and various governments on interesting and timely research topics. I have also had the honor of interacting with students for over 25 years. I have further been involved in worthwhile service to the universities at which I have been a faculty. I would not change that.
What have you published recently?
“Dual distribution restraints: Insights from business research and practice” with one of my research assistants Alex G. Loff.
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