Most importantly, the mission statement is the foundation upon which the unit will examine itself, allocate its resources, and plan its future. One can not overemphasize the importance of a clear mission; none of the subsequent components of this process will make sense if the unit is not certain what its function is within the context of the larger university.
-- and should be written by using action verbs in the future tense. Units should outline a timetable for creating the product or carrying out the behavior.
An evaluation is a discussion about the outcome(s) relative to expectations or prior results. Characteristically, evaluations are reflective in nature. They weigh, interpret, and make judgments about the results. If expectations were met or exceeded, the evaluation states so. If they were not, the evaluation offers explanations and interpretations about why not.
Continuous improvement implies Next Steps (caps intentional). What modifications of actions (products, behaviors) are planned in order to improve the results or to better align the function of the unit with the mission of the University? Which actions will continue and which will be changed or stopped? What new experiments are anticipated?
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