This highly interactive workshop provides a quick way to catch up on social media in higher education, including a review of the most and least effective social media marketing programs across industries. You'll learn about the social media platforms used by universities and their employees and discuss opportunities and challenges of social media marketing. The objective is to introduce social media and its value to your organization. In addition, we will present a strategic roadmap with design considerations for creating such online communities in the education and business space. By the end of the workshop, participants will have developed a range of strategic concepts that respond to the business need for online communities in education and integrate a fresh, contextual understanding of that space.
*Participants are encouraged to bring their own tablets, smartphones, etc., for the training.
Learning Objectives:
- Understand how to value and leverage practical applications of social networks
- Understand and have the ability to implement a cross platform pollination of top profiled social media channels
- Learn the definitions of new and social media terms
- Gain an overview of social media etiquette
- Understand guidelines for creating a social media marketing implementation plan
- Review of case studies and best practices in higher education social media
- Understand how to use social media to evaluate the effectiveness of programs and campaigns
