Approval for Marketing Materials
The University of North
Florida stands for many things. Hands-on transformational learning
opportunities. Small classes that offer students access to their professors.
Steadily growing numbers of national rankings. Beautiful natural surroundings.
Healthful living and learning. A burgeoning athletics program. Access to
employment. The list goes on and on. We have all worked hard to make sure that
when people see, hear or read something about UNF, they think about all the
positive ways we enhance our community and the region. We want them to think
positively about our brand.
Our brand is our
reputation. It’s what comes to mind when people hear “University of North
Florida.” We can influence those thoughts to a certain extent by working
together to produce consistent and professional messages. The Marketing and
Publications office can provide you with the tools to help package our message
with that authentic UNF look, feel and sound.
The Marketing and
Publications office is responsible for the external image of the University of
North Florida. There is a real need to present the University as consistently
as possible through marketing, branding and publications, advertisement and
promotional items that help our stakeholders identify certain attributes
associated with UNF.
There are several
initiatives underway to help you — the students, faculty and staff — use the
resources of the Marketing and Publications office to best position your
publications and advertisements to benefit not only your department, but the
whole University. These initiatives allow each department to work
independently, while maintaining a consistent, professional image across the
colleges, departments and divisions of UNF. They are not meant to hinder
progress or compromise creativity —they have been created to strengthen the
University of North Florida brand.
Marketing and Publications
is now required to work with each department to create or review all marketing publications,
external advertisements and television and radio scripts, with the exception of
items paid for by Student Government. Marketing and Publications will ensure
that all publications and advertisements will have consistent messaging and
high-quality images and logos while meeting University style, branding and
visual identity standards representative of our brand promise.
have printed materials you are considering producing, you must get approval
PRIOR to production of your printed piece or advertisement. You must complete the Approval Request for Advertisements, Printed and Promotional Materials and answer all the questions. Submit it electronically to Marketing Approvals (type Marketing Approvals in the To box of your e-mail, it will populate with the correct address). It will be reviewed and
returned with an approval and signature or a reason for disapproval as quickly
as possible but within three business days. Please plan accordingly. The form
can be found here. In the comment
section of the form, it will also indicate whether the print job should be done
with one of the two approved vendors – the on-campus UPS Store or Office Max –
or if it needs to go to print via Purchasing and the requisition process. If you simply need to reprint a form with NO CHANGES that has been through the approval process at least once before, simply indicate it is a reprint on the requisition and Purchasing will process with the last approval on file. If you have any questions, or you are not sure if you need to submit the approval form, either e-mail or call Cathy Cole at (904) 620-2142.
offices will now have two choices when it comes to creating and placing
advertisements that will reach our myriad audiences and stakeholders.
The first option is perhaps
the best and easiest. When the decision has been made to advertise, simply
contact the director of Marketing and Publications, Cathy Cole. From there, the ad can be created by a staff of writers,
editors, graphic designers and photographers who will help to craft your
message, weave in the UNF brand, add the UNF logo and any other graphic images
or photography that will catch a reader’s eye. All along the way, the
department will have input and approval of the process and final content. We
will work within your time frame and produce an ad that meets the technical
requirements of the publication. It is that simple. One call and you are on
your way to publishing a great ad that will meet your needs and those of the
University. Click here for
a sample timeline.Click here for the process when working with Marketing and Publications.
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