University of North Florida stands for many things: hands-on
transformational learning opportunities, small classes, national rankings, and
beautiful natural surroundings. Healthful living and learning. We have all
worked hard to make sure that when people see, hear or read something about
UNF, they think about all the positive ways we enhance our community and the
region. We want them to think positively about our brand.
Our brand is
our reputation. It’s what comes to mind when people hear “University of
North Florida.” We can influence those thoughts to a certain extent by working
together to produce consistent and professional messages. The Marketing and
Publications office can provide you with the tools to help package our message
with that authentic UNF look, feel and sound.
Marketing and Publications office is responsible for the external image of the
University of North Florida. There is a real need to present the University as
consistently as possible through marketing, branding and publications,
advertisement and promotional items that help our stakeholders identify certain
attributes associated with UNF.
and Publications is required to work with each department to create or review
all marketing publications, external advertisements and television and radio
scripts, and promotional items.
There are a
few exceptions to the Marketing Materials, Promotional Items and Advertising
Approval process. These are: Student Government entities
(Lend-A-Wing Pantry, Osprey Productions, Club Alliance, and Club Funding.
Also exempt are the three branches of Student Government and Student Government
elections. Spinnaker Media is exempt from the process as well.
Fraternity and sororities do not have to submit approval forms either.
If you have
printed materials you are considering producing, you must get approval PRIOR to
production of your printed piece or advertisement. You must complete the
approval form, found here. Please submit it to Marketing Approval. It will be reviewed and returned with an
approval and signature or a reason for disapproval within three business days. Please plan
accordingly. If you have any questions, or you are not sure if
you need to submit the approval form, either e-mail or call Isabel Pease at (904)
decision has been made to advertise, simply contact the director
of Publications and Communication, Isabel Pease. From there,
the ad can be created by a staff of writers, editors, graphic designers and
photographers who will help to craft your message, weave in the UNF brand, add
the UNF logo and any other graphic images or photography that will catch a
reader’s eye. All along the way, the department will have input and approval of
the process and final content. Click here for the process when working
with Marketing and Publications.
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