University of North Florida
Board of Trustees

Meeting
January 15, 2004
University Center at 2:30 p.m.

Minutes

Trustees in Attendance

Dr. Abdullah, Mr. Coggin, Mr. Douglas, Mr. Gonzalez, Mr. Halverson, Ms. Hicks, Ms. Kendrick, Dr. Solano, Dr. Taylor, Ms. Thompson, Mr. Twomey, Mr. Watterson

Trustee Absent

Ms. Crawford

Call to Order

Chair Thompson called the meeting to order stating that 2003 had been a successful year and she was looking forward to 2004 being equally as successful. 

Unveiling the Portrait of Dr. Anne Hopkins

Chair Thompson began the meeting by unveiling the portrait of Dr. Anne Hopkins, current past President of the University of North Florida. Chair Thompson paid tribute to Dr. Hopkins by stating that she was the fourth permanent president of the University of North Florida, appointed in November 1998, assumed office in January 1999 and served the University until the summer of 2002. She stated that Dr. Hopkins is still serving the University as part of its faculty. Chair Thompson prefaced the unveiling of the portrait by informing the Board that portraits of past presidents are commissioned so future generations could remember who helped make the University what it is today. Chair Thompson then asked Dr. Hopkins and President Delaney to join her at the podium. Chair Thompson stated that the portrait would be permanently placed in the President’s Conference Room next to Dr. Adam Herbert, Dr. Curtis McCray and Dr. Thomas Carpenter. Chair Thompson stated that the artist, Robert Kuester could not attend the unveiling. She expressed her personal appreciation on behalf of the Board to Dr. Hopkins for her years of service to the University. Chair Thompson then turned the floor over to President Delaney. President Delaney commented on the excellent condition Dr. Hopkins and Dr. Kline had left the University prior to his assuming the Presidency. He also commented on Dr. Hopkins’ role as an advisor to him. Dr. Hopkins then approached the podium. She offered appreciation to the Board for their support to her as President and currently as a faculty member. She then listed the following as her achievements during her Presidency:

    • University administration had a strong relationship with Student Government and students in general
    • Improved the quality of student life and student learning
    • Developed a very good relationship with University faculty
    • Increased faculty size
    • Increased faculty salaries
    • Gave merit raises
    • Increased the size of the student body
    • Increased scholarship funds
    • Strengthened the quality and size of the student body
    • Strengthened the physical environment
    • Brought fruition to the Science and Engineering Building
    • Settled funding through the Florida Legislature for the new University Library
    • Added the Crossings Residence Hall
    • Opened the University Center
    • Opened a new parking garage
    • Opened the Fine Arts Center

Dr. Hopkins then listed three issues she would like to see continue with the new administration:

    • A continued focus on collaboration and shared governance among students, faculty, staff, University Board of Trustees and the President
    • A continued focus on quality and integrity in everything the University does
    • A continued focus on helping students become successful

Chair’s Report

Chair Thompson stated that she was grateful for the efforts from the Board for 2003 and was looking forward to a productive 2004. The floor was then turned over to President Delaney for the President’s Report. 

President’s Report

President Delaney stated that Faculty Research Day was February 20, 2004. He continued by stating that the University had retained a consulting firm, Mountain Top Institute to explore ways for faculty and staff to support a joint venture that would provide experience and training for students, the UNF faculty and staff and the community at large. This venture would have a wide array of possibilities and could be established as a Center.

 

President Delaney commented on the Osprey Journal of Ideas and Inquiries and its commitment to undergraduate and faculty-mentored research.

 

President Delaney announced the reorganization of some University departments. Athletics formerly reported to the President’s Office and now reports to the Vice President of Student Affairs. Institutional Research formerly reported to Administration and Finance and now reports to Academic Affairs. University Budgets formerly reported to the President’s Office and now reports to Administration and Finance.

President Delaney addressed the First Coast Technology Park. He stated that the current approach is for the Florida Legislature to buy the First Coast Technology Park from the current owner, a Duval County agency. The University would continue to own the land and the revenue would be delegated to the UNF Foundation. This approach to the First Coast Technology Park would be used to develop the UNF Master Plan, which is to be revised every five years.

 

President Delaney lastly discussed the UNF faculty contract stating that it was an ongoing discussion. He stated that the faculty and administration were working on compression and conversion issues. 

Educational Policy Committee Report

Trustee Hicks opened the discussion by stating that the devolution of authority has given UNF the responsibility to approve new programs, both undergraduate and masters. She then presented the two new degree programs to the Board for their approval and turned the floor over to Dr. Kline.

Master of Arts in Practical Philosophy and Applied Ethics

Dr. Kline asked Dr. Workman to present this program to the Board. Dr. Workman began by stating that because it was the mission of the University to serve the community, it was well documented that the businesses and agencies across the city were engaging with ethical issues on a daily basis. He continued by stating that degree program being proposed to the Board for approval was beginning to emerge in other universities across the country and if the program was initiated at UNF, it would be unique to the State of Florida and possibly to the region. He stated that UNF would have an opportunity to distinguish themselves by adopting this new degree program. He continued by stating that this new degree program would offer the possibility for collaboration with the Center for Ethics and that there would be the availability of a certificate within the masters program. Dr. Workman then yielded the floor to Vice Chair Halverson.

 

Vice Chair Halverson asked the Board if there were any questions or comments. There were none so he then yielded the floor to Chair Thompson.

 

Chair Thompson asked if there was any representation for Public Comment, informing the guests that there was a three-minute limit for public comments. Mr. Phil Diaz, representing Gateway Community Services engaged in his public comments. 

Public Comment

Mr. Diaz informed the Board that he previously served the George Bush, Sr. Presidential Administration in the capacity of Assistant Deputy Director on the Substance Abuse Task Force. He stated that he previously had a negative experience with the UNF Philosophy Department and was here to withdraw any letters of support from Gateway Community Services and the Health Department in St. Johns County for the new degree program, Master of Arts in Practical Philosophy and Applied Ethics. Mr. Diaz stated his reasons as follows:

    • He felt the University was part of the community and the ethical problems were not psychological but decision-making. 
    • He referred to a meeting with Dr. Kline in which he offered to secure a $17 million contract to do training for child welfare workers. He stated that this offered was not accepted and that he is now working with Flagler College and Bethune Cookman College on the same proposal.
    • He stated that with the past Jacksonville mayor and current University of North Florida President being the same person, he thought we were all a part of the same city. He felt it was unusual for a Philosophy Department to address the same issues already being addressed by existing county agencies.
    • He concluded by stating that under the current parameters of the UNF Philosophy Department, he would not provide internships to UNF students at Gateway Community Services.

Chair Thompson asks for confirmation that Mr. Diaz was withdrawing Gateway Community Services letter of support to the University of North Florida. He stated, “yes” and included that St. Johns County was as well. Chair Thompson stated that the Board respected Mr. Diaz’s opinion and thanked him for being at the Board meeting. Mr. Diaz stated that there was a pending meeting between himself and President Delaney to further discuss this matter. Chair Thompson asked President Delaney to acknowledge the pending meeting and he did so.

 

Chair Thompson then yielded the floor to Dr. Kline. Dr. Kline asked Dean Chally and Professor Patterson to present the new degree program, Master of Science in Rehabilitation Counseling.

Master of Science in Rehabilitation Counseling

Dean Chally stated that currently UNF offered a track focused on Rehabilitation Counseling in the Master of Science in Health program. She stated that a new degree program in Rehabilitation Counseling would enhance the visibility of the program, aid in recruiting students, address some issues graduates have raised and be more consistent with other Rehabilitation Counseling programs across the country. Dean Chally stated that the request before the Board was for approval for a program in Rehabilitation Counseling that would be a separate degree. Karen Stone asked if this was primarily a name change to a track that already existed. Dr. Kline stated that previously the Board of Regents in Tallahassee approved new degree programs but a new track could be added to the curriculum without Board of Regents approval. He stated that the devolution process allowed each university the authority to approve new degree programs and that in the future, to achieve the proper recognition, some of these existing tracts would be coming to the Board of Trustees for approval as free-standing degree programs. Chair Thompson asked if there were any questions and received none. Chair Thompson then asked for a motion to approve the Master of Science in Rehabilitation Counseling as a separate degree program. It was so motioned and approved by the full Board. 

Finance and Audit Committee Report

Committee Chair Twomey addressed the Parking and Child Care Fees. He stated that the Parking Fees would be deferred until the next committee meeting being held February 24, 2004.

 

Committee Chair Twomey stated that the Finance and Audit Committee engaged in lengthy discussions regarding the Child Care Fee Schedule, as well as capacity issues for the Child Development and Research Center. He then turned the floor over to the Vice President of Student Affairs, Dr. Gonzalez. Dr. Gonzalez stated that the there had been a lengthy discussion regarding maintaining the capacity to support students.

 

Chair Thompson asked if there were any questions or discussions and there were none. The Child Care Fee was so motioned and approved by the full Board.

 

Committee Chair Twomey then addressed the Athletic and Service Fees. He stated that assuming there was no tuition increase the fee would stay the same at $25.76 per semester, however there would be a reallocation of the Athletic Fee. Currently this fee is $10.00 but would be increased to $10.25, reflecting the opening of the new stadium. There would also be a meaningful increase in the Student Union fees and modest decreases to support these increases across the board. President Delaney stated that he endorsed any additional fees permitted with an increase in tuition to be allocated to the Student Union. Dr. Gonzalez stated that this was a reallocation of the existing Activity and Service Fee. President Delaney asked if the reallocation affected any programs or services that were already funded by the current Activity and Service Fee. He continued by asking for clarification regarding the implications that would be realized by a reduction in the Activity and Service Fee. Committee Chair Twomey stated that students would not loose any programs now being supported by the Activity and Service Fee. Trustee Watterson stated that the students supported a cut in the Athletic and Service Fee in order to fund the new Student Union.

 

Chair Thompson asked if there were any questions or discussions and there were none. The Activity and Service Fee was so motioned and approved by the full Board. 

Devolution Transition Plan

Committee Chair Twomey asked Vice President Shari Shuman to address the Devolution Transition Plan. Ms. Shuman defined the Transition Plan by stating that the purpose of the Plan was to devise a timeline for UNF to devolve from the State System currently being used by UNF.

 

Ms. Shuman stated that the current Devolution Transition Plan was being presented to the UNF Board of Trustees without going through the committee structure because of a conflicting schedule between the Florida Department of Education’s (FDOE) deadline and the next scheduled Board meeting.

 

Ms. Shuman stated that the Department of Financial Services reviewed UNF’s Plan November 2003. This review requested substantial changes and these were incorporated and delivered to the FDOE January 2004. The FDOE returned the Plan asking for clarification on six items. This clarification was provided and the FDOE stated that there could be some further changes within two weeks.

 

Ms. Shuman stated that UNF plans be completely devolved from the State Financial System by July 1, 2004, the State Payroll System by January 1, 2005 and the Student Operational System by August 2005.

 

Trustee Watterson asked if the new system would use student social security numbers. Ms. Shuman stated that the ultimate goal was to eliminate the use of student social security numbers as a main link into the system, with the exception of tracking payroll, Internal Revenue Services, etc.

 

There was a brief discussion comparing SCT Banner and People Soft. Ms. Shuman stated that Florida Gulf Coast and Florida Atlantic University have both implemented SCT Banner. The University of North Florida and the University of West Florida are the remaining SCT Banner clients currently under implementation. She stated that the remaining State Universities were using People Soft.

 

Trustee Abdullah asked if the Student Operational System would require the development of another transition plan. Ms. Shuman stated that there would be an internal plan developed but that the Florida Department of Education did not need to approve this plan.

 

Chair Thompson asked if there were any questions or discussions and there were none. She recommended that the Devolution Transition Plan be turned over to the Finance and Audit Committee for review at their February 24, 2004 meeting. It was so motioned and approved. 

Board Operational Issues

Chair Thompson opened this agenda item up for discussion by stating that the current Board structure would be up for discussion in the February 13, 2004 planning meeting. She stated that previous Board planning meetings have addressed areas of priority, specifically in regard to the University Mission. The floor was then turned over to Trustee Gonzalez.

 

Trustee Gonzalez inquired about the possibility of adding a Facilities Committee. Chair Thompson stated that she would like to defer this topic to the next planning meeting, scheduled for February 13, 2004.

 

However, she opened this topic up for discussion at the current meeting. Trustee Gonzalez expressed his concerns regarding the delay in discussing this topic. He also expressed his concerns regarding the Board’s knowledge of campus activities and physical campus changes, adding that the purpose of the new committee would be to keep the Board apprised of campus events. He stated that the Facilities Committee would not address academic and finance issues. Trustee Gonzalez stated that the camaraderie of the current Board allowed for much collusion, therefore eliminating the need for adding numerous other committees. President Delaney then stated that his personal preference would be to review this issue in the context of a planning session. He asked Chair Thompson if she would have this issue added to the agenda for the February 13, 2004 planning meeting. She agreed and deferred to Trustee Gonzalez for his affirmation. He agreed.

 

Chair Thompson asked if there were any further questions or discussions and there were none. She recommended that the Board structure be added to the agenda of the February 13, 2004 planning meeting. It was so motioned and approved. 

University Marketing and Branding

Chair Thompson opened the floor to Vice President Pierre Allaire for an introduction and discussion of this agenda item. Dr. Allaire stated that the Director for News and Publications, Mr. Dan Dundon would head up the University Marketing and Branding initiative. He stated that Ms. Sharon Ashton had recently been hired to fill the position of University Media Relations. Dr. Allaire stated that now was the right time to address the University’s Marketing and Branding because of the success of the capital campaign and the hiring of a new President. He then turned the discussion over to Mr. Dundon, stating that he was chairing a committee of about 18 people from across campus that would be addressing the University’s Marketing and Branding initiative.


Mr. Dundon opened his discussion by stating that a consulting team called MGT America was hired by the University to study the News and Publications Department. One issue they addressed was UNF’s Marketing. Mr. Dundon stated that Branding had previously been a negative concept with most universities but that this was a changing philosophy. He addressed the question, “Why does UNF need integrated marketing?” His answer was that UNF needed to compete for the best students and faculty. He stated that the committee comprised representatives from every part of the University. Mr. Dundon introduced the four basic P’s in marketing--price, product, place and promotion. He stated that 75% of marketing is below the water line and that strategic planning falls to the Board and the President. He stated that the responsibility of the Marketing and Branding Committee was to take the University Mission Statement and create a marketing strategy that would be supportive.

 

Mr. Dundon then defined the term “Branding.” He stated that Branding was much more than a logo, it was a promise of who the University was and what it hoped to accomplish. He stated that the University Brand must be tied to the UNF’s Mission Statement to be credible, today as well as five years from now. Mr. Dundon then returned the floor to Chair Thompson.

 

Chair Thompson offered the Board’s appreciation to Mr. Dundon for his efforts and initiative regarding this agenda item. She then offered the floor to the Director of Governmental Affairs, Ms. Janet Owen for the Legislative Update. 

Legislative Update

Ms. Owen began by stating that there would be more money available from the Legislature than was previously predicted. She stated that during the November 7, 2003 Legislative Conference, the funds appropriated for spending was $161 million recurring and $1.8 billion nonrecurring. Ms. Owen stated that the next Legislative Conference dedicated to revenue estimating would most likely be held in March and this Conference would determine which allocations would be made to the various budget subcommittees. She then listed the additional spending requirements for the 2004-2005 fiscal year, which were Medicaid, class size, Article V Funding, student enrollment, prisons and an increase in the retirement contributions.

 

Ms. Owen next presented the new enrollment funding for the community colleges. She stated that on January 15, 2004, Governor Bush announced a $104 million increase for the community colleges. This would be the largest increase in 14 years.

 

Ms. Owen then outlined the Governor’s 2004-2005 Fiscal Year budget recommendations:

    • $22.3 million would fund the current backlog in academic matching grants of private donations for funding scholarships, loans, need-based grants and scientific and technical equipment.
    • $8.5 million would fund the backlog in facility matching grants of private donations for funding high priority instructional and community-related facilities.
    • $6.4 million would fund five community colleges and allow them to offer targeted baccalaureate degrees including education, nursing and business administration.
    • $20 million would fund new “Centers of Excellence” in the university systems.

Ms. Owen listed several Legislative hot topics. These were class size, UPK (education for every 4-year old in Florida), water supply for the State, BRAC (base military package) and high-speed rail. She stated that the Florida Chamber of Commerce had listed reform at the top of their Advocacy Agendas for 2004. She then listed proposed Constitutional Amendments for the November 2004 ballot. These included health care, truth and justice in the Courts, lowering the voting age to 16, legalizing marijuana, requiring Legislators to teach in their school districts four days per year, class size and high-speed rail.

 

Ms. Owen concluded her presentation by stating that the next Florida Board of Governors meeting would be January 22, 2004. She provided the Board with an Agenda for that meeting. 

Follow-up President’s Inauguration

Chair Thompson addressed this agenda item by stating that this was the first Presidential Inauguration for the Board. She then turned the floor to Dr. Allaire. He stated that the Inauguration would be funded by private support. He then turned the floor over to Ms. Ashton. She pointed the Board to a packet of information she had provided them, outlining the events surrounding the Inauguration. President Delaney stated that the celebration would be a great opportunity to expose the University. He stated that all four past UNF presidents would be at the Inauguration.  

Adjournment

Chair Thompson asked if there was any further discussion. She stated that the next meeting would be a planning meeting and this meeting was scheduled for February 13, 2004. The meeting was adjourned.