Marketing Materials, Promotional Items and Advertisement Approvals

 

Approval for Marketing Materials

The University of North Florida stands for many things:  hands-on transformational learning opportunities, small classes, national rankings, and beautiful natural surroundings. Healthful living and learning. We have all worked hard to make sure that when people see, hear or read something about UNF, they think about all the positive ways we enhance our community and the region. We want them to think positively about our brand.

 

Our brand is our reputation. It’s what comes to mind when people hear  “University of North Florida.” We can influence those thoughts to a certain extent by working together to produce consistent and professional messages. The Marketing and Publications office can provide you with the tools to help package our message with that authentic UNF look, feel and sound.

  

The Marketing and Publications office is responsible for the external image of the University of North Florida. There is a real need to present the University as consistently as possible through marketing, branding and publications, advertisement and promotional items that help our stakeholders identify certain attributes associated with UNF.

 

Marketing and Publications is required to work with each department to create or review all marketing publications, external advertisements and television and radio scripts, and promotional items. 

 

Exemptions

There are a few exceptions to the Marketing Materials, Promotional Items and Advertising Approval process.  These are:  Student Government entities (Lend-A-Wing Pantry, Osprey Productions, Club Alliance, and Club Funding.  Also exempt are the three branches of Student Government and Student Government elections.  Spinnaker Media is exempt from the process as well.  Fraternity and sororities do not have to submit approval forms either.  

 

Marketing Publications

If you have printed materials you are considering producing, you must get approval PRIOR to production of your printed piece or advertisement. You must complete the approval form, found here.  Please submit it to Marketing Approval. It will be reviewed and returned with an approval and signature or a reason for disapproval within three business days. Please plan accordingly. If you have any questions, or you are not sure if you need to submit the approval form, either e-mail or call Isabel Pease at (904) 620-4725..

 

Advertisements

When the decision has been made to advertise, simply contact the director of Publications and Communication, Isabel PeaseFrom there, the ad can be created by a staff of writers, editors, graphic designers and photographers who will help to craft your message, weave in the UNF brand, add the UNF logo and any other graphic images or photography that will catch a reader’s eye. All along the way, the department will have input and approval of the process and final content. Click here for the process when working with Marketing and Publications.