About the Department

The Department of Communication offers the Bachelor of Science degree in Communication. Our majors select one of three professionally oriented concentrations:

  • Advertising 
  • Multimedia Journalism & Production
  • Public Relations 

In addition to the Communication major the department offers two minor programs:

  • Communication Studies 
  • Mass Communication 

Each concentration offers a blend of theoretical and applied coursework by faculty members who combine significant professional experience with advanced degrees. Our state-of-the-art teaching and learning facilities were renovated and updated in 2009-10 and include three computer labs, an online media lab, and a HDTV television production center.

The Department of Communication has an active Advisory Board that meets during the fall and spring semester. Their purpose is to serve as mentors to Communication students. For more information, please visit the Advisory Board web page.

The department is governed by operational procedures.

Transformational Learning

UNF Communication students engage in community-based learning in all of our concentrations. Multimedia Journalism & Production students research and write the annual Hope Fund series of stories in the Florida Times-Union and contribute several types of content to the newspaper's Jacksonville.com web site. Also, Multimedia Journalism & Production students produce "Inside Jacksonville," a monthly news show, and other TV programming. Every semester Advertising and Public Relations students create fully planned campaigns for First Coast area non-profit organizations. In addition, during every term about 100 Communication majors complete professional internships.

From the Classroom to the Profession

Jacksonville is a great location for a program like ours. This dynamic metro area ranks in the top-50 media markets in the U.S. and is home to a large array of top-flight news media organizations, advertising firms, and public relations firms. The department enjoys a strong cooperative relationship with this professional community. Area professionals are frequent guests in our classes and support our student organizations. In addition, the department involves the professional community in its assessment efforts and curriculum planning.

Department Mission

The Department of Communication's mission is to create and disseminate knowledge about human and mass-mediated communication processes through high-quality teaching, research, and service to the community.

 

Our graduates will be able to demonstrate the following learning outcomes, known as the North Florida Nine. Students will engage in community-based transformational learning.

 

 

NORTH FLORIDA NINE 
 
  1. Communicate effectively: Communicate clearly and accurately through written, oral, and mediated forms appropriate to the study of communication and professional practice.     
  2. Think critically: Conduct reasoned evaluation of information to assess its relevance, accuracy, purpose, and meaning.                                        
  3. Apply theory: Apply appropriate theoretical concepts of communication in academic and professionally oriented work.                                                            
  4. Conduct valid research: Apply research methods appropriate to the communication professions to address relevant communication problems. Such methods include quantitative and qualitative research applied in primary and secondary research.     
  5. Utilize appropriate technologies: Apply the tools and technologies of the communication professions in the creation and dissemination of messages appropriate for professional practice.     
  6. Value freedom of expression: Understand and apply the principles and laws of freedom of speech and press embodied in the First Amendment and describe their importance in a democracy.     
  7. Embrace diversity: Demonstrate an understanding of the diversity of both domestic society and the peoples and cultures of global society and of the significance and impact of mass communications in society.     
  8. Practice ethically: Demonstrate an understanding of professional ethical principles and the relationship between ethics and law; apply ethical principles to communication professional practice.     
  9. Regard history: Demonstrate understanding of the history of communication media and professions and the role of key communication professionals and institutions in shaping them.