What Can You Do With A Major In Marketing?
The marketing major is designed for students interested in the marketing of consumer and industrial goods and services. The curriculum has been developed to include course work in the principles and foundations of marketing management and in the marketing functions of manufacturers, wholesalers, and retailers. The major also includes behavioral, technical, and elective courses in order to prepare the student for a marketing career.
Program of Study: Courses You Will take
Typical Career Paths
Sales and Promotion
Marketing Management
Market Research
Purchasing/Procurement
Social Media Management
Management
Entertainment Marketing
Banking
Insurance
Real Estate
Some Related Career Titles
Note: some of these occupations might require certification, licensure, or further education
Account Representative |
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Advertising Executive |
Art Director |
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Bank Officer |
Brand Manager |
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Buyer |
Circulation Manager |
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Claims Adjuster/Examiner |
Commercial Artist |
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Comparison Shopper |
Consultant |
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Consumer Affairs Specialist |
Consumer Load Officer |
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Copywriter |
Credit Manager |
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Product Manager |
Promotions Director |
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Property Manager |
Public Relations Manager |
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Research Analyst |
Credit/Load Administrator |
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Customer Service Manager |
Development Officer |
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Direct Mail Specialist |
Distribution Manager |
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District Sales Manager |
Employment Agency Counselor |
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Financial Planner |
Franchise Specialist |
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Fund-raiser |
Government Administrator |
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Grant Writer |
Import/export Manager |
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Inside Salesperson |
Insurance Agent |
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Sales Agent |
Sales Manager |
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Specialty Advertising Distributor |
Telecommunications Director |
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Telemarketing Representative |
International Marketer |
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Internet Marketing Specialist |
Inventory Control Specialist |
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Lobbyist |
Management Trainee |
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Market Representative |
Market Research Interviewer |
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Marketing Field Coordinator |
Marketing Planner |
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Marketing Researcher |
Media Buyer/Analyst |
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Merchandising Manager |
Non-profit Organization Manager |
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Packaging Specialist |
Product Analyst |
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Traffic Coordinator |
Urban/Regional Planner |
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Wholesale Salesperson |
TV Shopping Channel Coordinator |
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Retail Manager |
Typical Employers/Work Settings
- Advertising Agencies
- Chambers of Commerce
- Colleges/Universities
- Corporations
- Environmental Associations
- Financial Institutions
- Fund Raising Firms
- Insurance Companies
- Marketing Research Firms
- Non-profit Organizations
- Regional Planning Councils
- Small Businesses
- State/Local Government Agencies
- Trade Associations
- Manufacturers
- Print and Electronic Media Outlets
- Consulting Firms
- Software and Technology Companies
- Retail chains and stores
- Hospitals
- Public Relations Firms
- Entertainment Companies
- Sports Industry
- Credit Unions
- Real Estate Brokers and Firms
Match This Major To Careers
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Beginning Salary Range
Payscale.com
National Average: Entry Level with a Bachelor’s Degree: $44,000- From the Spring 2008 NACE Salary Survey (National Association of Colleges and Employers) Note: starting salaries directly correlate with level of each student's GPA, Internship Experience and professionalism.
Salary Resources
Skills Needed For This Career
Reading comprehension |
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Active listening |
Excellent writing skills |
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Critical thinking |
Active learning |
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Monitoring skills |
Analyzed and interpret data |
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Manage and direct people/programs |
Formulate program policies |
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Hire and supervise staff |
Sell products or services |
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Research business problems |
Plan work tasks |
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Plan and administer budgets |
Prepare status reports |
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Good communication skills |
Learning strategies |
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Negotiate staff policies/disputes |
Develop solutions |
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Links To Professional Associations
Professional Associations are important to explore because many offer student memberships and can give you access to other professionals and their experiences, research, convention or workshop opportunities, professional development and most importantly job databases.
American Marketing Association
Business Marketing Association
Professional Insurance Marketing Association
Job Search/Career Information
http://www.beyond.com/
http://www.directmarketingcareers.com/
http://www.emarketingsilo.com/
http://www.marketinghire.com/
http://www.marketingjobs.com/
http://www.salesjobs.com/
http://www.talentzoo.com/
http://www.marketing-schools.org- types of marketing, search marketing schools by state, information about marketing careers
http://www.thesnugg.com/A-Guide-To-Finding-A-Career-In-Online-Marketing.aspx- - resource for students looking to break into career in online marketing
Graduate Schools
Applying To Graduate and Professional Schools
Link To UNF Program
The Coggin College of Business at the University of North Florida offers a Bachelor of Business Administration in Marketing.
Career Action Plan
- Conduct an Informational Interview and/or shadow a professional in the field
- Join a professional association for this career field
- Develop leadership experience by participating in on-campus activities (RA, Presidential Envoys, Student Government, Peer Advisors, etc.)
- Look for internships in your junior and senior years to gain experience
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