What Can You Do With A Major In Marketing?

The marketing major is designed for students interested in the marketing of consumer and industrial goods and services. The curriculum has been developed to include course work in the principles and foundations of marketing management and in the marketing functions of manufacturers, wholesalers, and retailers. The major also includes behavioral, technical, and elective courses in order to prepare the student for a marketing career.

Some Related Career Titles

(To research these titles and more go to: (Occupational Outlook Handbook) and see the related print resources in the Career Services Library).

Account Representative
Direct Mail Specialist
District Sales Manager
Franchise Specialist
Internet Marketing Specialist
Market Field Coordinator
Marketing Planner

Merchandising Manager
Packaging Specialist
Product Manager
Promotions Director
Sales Manager
Specialty Advertising Distributor
Telecommunications Director

Typical Employers/Work Settings

Advertising Agencies
Chambers of Commerce
Colleges/Universities
Corporations
Environmental Associations
Financial Institutions
Fund Raising Firms

Insurance Companies
Marketing Research Firms
Non-profit Organizations
Regional Planning Councils
Small Businesses
State/Local Government Agencies
Trade Associations

To Match This Major to Careers: Click Here

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Beginning Salary Range

Entry Level with a Bachelor’s Degree: $44,000- From the Spring 2008 NACE Salary Survey (National Association of Colleges and Employers)

For more information on salaries click here

Skills Needed For This Career

Reading comprehension	Active listening	Excellent writing skills
Critical thinking	Active learning	Monitoring skills
Analyze and interpret data	Manage & direct people/programs	Formulate program policies
Hire and supervise staff	Sell products or services	Research business problems
Plan work tasks	Plan & administer budgets	Prepare status reports
Good communication skills	Learning strategies	Negotiate staff policies/disputes
Develop solutions

Links To Professional Associations

Professional Associations are important to explore because many offer student memberships and can give you access to other professionals and their experiences, research, convention or workshop opportunities, professional development and most importantly job databases.
American Marketing Association
Association for Integrated Marketing
Business Marketing Association
Marketing Research Association
Professional Insurance Marketing Association

Job Search/Career Information

National Organizations or Databases
http://www.beyond.com/
http://www.directmarketingcareers.com/
http://www.emarketingsilo.com/
http://www.marketingcrossing.com/
http://www.marketinghire.com/
http://www.marketingjobs.com/
http://piama.org/index.html
http://www.salesjobs.com/
http://www.talentzoo.com/
http://www.marketing-schools.org- types of marketing, search marketing schools by state, information about marketing careers

http://www.thesnugg.com/A-Guide-To-Finding-A-Career-In-Online-Marketing.aspx- - resource for students looking to break into career in online marketing

Graduate Schools

Local Programs - Master of Business Administration and other related programs
University of North Florida
Barry University
Florida A&M
University of Florida
University of West Florida

Other resources for graduate program research
http://www.gradschools.com/
http://www.petersons.com/
http://www.princetonreview.com/

Link To UNF Program

The Coggin College of Business at the University of North Florida offers a Bachelor of Business Administration in Marketing.

Want to learn more about Majors and Careers? Check out these resources: