What Can You Do With A Major In Marketing?

 
The marketing major is designed for students interested in the marketing of consumer and industrial goods and services. The curriculum has been developed to include course work in the principles and foundations of marketing management and in the marketing functions of manufacturers, wholesalers, and retailers. The major also includes behavioral, technical, and elective courses in order to prepare the student for a marketing career.
 

 

Some Related Career Titles

(To research these titles and more go to: (Occupational Outlook Handbook) and see the related print resources in the Career Services Library).

  • Account Representative
  • Direct Mail Specialist
  • District Sales Manager
  • Franchise Specialist
  • Internet Marketing Specialist
  • Market Field Coordinator
  • Marketing Planner
 
  • Merchandising Manager
  • Packaging Specialist
  • Product Manager
  • Promotions Director
  • Sales Manager
  • Specialty Advertising Distributor
  • Telecommunications Director
 

 

Typical Employers/Work Settings

 
  • Advertising Agencies  
  • Chambers of Commerce
  • Colleges/Universities
  • Corporations
  • Environmental Associations
  • Financial Institutions
  • Fund Raising Firms
 
  • Insurance Companies
  • Marketing Research Firms
  • Non-profit Organizations
  • Regional Planning Councils
  • Small Businesses  
  • State/Local Government Agencies  
  • Trade Associations
 

 

Beginning Salary Range 

Entry Level with a Bachelor’s Degree: $44,000- From the Spring 2008 NACE Salary Survey (National Association of Colleges and Employers)

For more information on salaries click here

 

Links To Professional Associations 

Professional Associations are important to explore because many offer student memberships and can give you access to other professionals and their experiences, research, convention or workshop opportunities, professional development and most importantly job databases.
American Marketing Association
Association for Integrated Marketing 
Business Marketing Association 
Marketing Research Association 
Professional Insurance Marketing Association

 

 

Job Search/Career Information 

National Organizations or Databases
http://www.beyond.com/
http://www.directmarketingcareers.com/
http://www.emarketingsilo.com/
http://www.marketingcrossing.com/
http://www.marketinghire.com/
http://www.marketingjobs.com/
http://piama.org/index.html
http://www.salesjobs.com/
http://www.talentzoo.com/ 
http://www.marketing-schools.org- types of marketing, search marketing schools by state, information about marketing careers

 

 

Graduate Schools 

Local Programs - Master of Business Administration and other related programs
 University of North Florida  
Barry University 
Florida A&M 
University of Florida
University of West Florida 

Other resources for graduate program research
http://www.gradschools.com/ 
http://www.petersons.com/ 
http://www.princetonreview.com/  

 

 

Link To UNF Program

The  Coggin College of Business   at the University of North Florida offers a Bachelor of Business Administration in  Marketing.  

 

    Want to learn more about Majors and Careers? Check out these resources:

     

    Focus2 

     

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    Occupational Outlook Handbook

     

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