What Can You Do With A Major In Marketing?

The marketing major is designed for students interested in the marketing of consumer and industrial goods and services. The curriculum has been developed to include course work in the principles and foundations of marketing management and in the marketing functions of manufacturers, wholesalers, and retailers. The major also includes behavioral, technical, and elective courses in order to prepare the student for a marketing career.

Typical Career Paths

Sales and Promotion
Marketing Management
Market Research
Social Media Management
Entertainment Marketing
Real Estate


Some Related Career Titles

(To research these titles and more go to: (Occupational Outlook Handbook) and see the related print resources in the Career Services Library).


Entry Level Jobs 

Sales Representatives

Internet Marketing

Market Field Coordinator

Product Manager 

2 Years Minimum Experience Needed Positions and/or Master Degree  

District Sales Manager 

Franchise Specialist 

Marketing Planner 

Packaging Specialist 







General Career Directions

  • Account Representative
  • Direct Mail Specialist
  • District Sales Manager
  • Franchise Specialist
  • Internet Marketing Specialist
  • Market Field Coordinator
  • Marketing Planner
  • Merchandising Manager
  • Packaging Specialist
  • Product Manager
  • Promotions Director
  • Sales Manager
  • Specialty Advertising Distributor
  • Telecommunications Director


Typical Employers/Work Settings

  • Advertising Agencies  
  • Chambers of Commerce
  • Colleges/Universities
  • Corporations
  • Environmental Associations
  • Financial Institutions
  • Fund Raising Firms
  • Insurance Companies
  • Marketing Research Firms
  • Non-profit Organizations
  • Regional Planning Councils
  • Small Businesses  
  • State/Local Government Agencies  
  • Trade Associations
  • Manufacturers
  • Print and Electronic Media Outlets
  • Consulting Firms
  • Software and Technology Companies
  • Retail chains and stores
  • Hospitals
  • Public Relations Firms
  • Entertainment Companies
  • Sports Industry
  • Credit Unions
  • Real Estate Brokers and Firms

To Match This Major to Careers: Click Here

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Beginning Salary Range 

For updated salary information exclusive to the State of Florida go to: http://www.FLChoices.org


National Average: Entry Level with a Bachelor’s Degree: $44,000- From the Spring 2008 NACE Salary Survey (National Association of Colleges and Employers)  Note: starting salaries directly correlate with level of each student's GPA, Internship Experience and professionalism. 


For more information on salaries click here


Skills Needed For This Career


Reading comprehension

Active listening

Excellent writing skills

Critical thinking

Active learning

Monitoring skills

Analyze and interpret data

Manage & direct people/programs

Formulate program policies

Hire and supervise staff

Sell products or services

Research business problems

Plan work tasks

Plan & administer budgets

Prepare status reports

Good communication skills

Learning strategies

Negotiate staff policies/disputes

Develop solutions




Links To Professional Associations 

Professional Associations are important to explore because many offer student memberships and can give you access to other professionals and their experiences, research, convention or workshop opportunities, professional development and most importantly job databases.
American Marketing Association
Association for Integrated Marketing 
Business Marketing Association 
Marketing Research Association 
Professional Insurance Marketing Association



Job Search/Career Information 


National Organizations or Databases
http://www.marketing-schools.org- types of marketing, search marketing schools by state, information about marketing careers

http://www.thesnugg.com/A-Guide-To-Finding-A-Career-In-Online-Marketing.aspx- - resource for students looking to break into career in online marketing



Graduate Schools 

Local Programs - Master of Business Administration and other related programs
University of North Florida  
Barry University 
Florida A&M 
University of Florida
University of West Florida 

Other resources for graduate program research



Link To UNF Program


The  Coggin College of Business   at the University of North Florida offers a Bachelor of Business Administration in  Marketing.  


Career Action Plan

  • Conduct and Informational Interview and/or shadow a professional in the field
  • Join a professional association for this career field
  • Develop leadership experience by participating in on-campus activities (RA, Presidential Envoys, Student Government, Peer Advisors, etc.)
  • Look for internships in your junior and senior years to gain experience