Course hours: 24 hours
The General Management Principles and Techniques module promotes a fundamental understanding of four key business areas: accounting, finance, marketing, and information systems. This module stresses the application and use of these concepts in transportation and logistics management. Within this context, the objectives for the general management module include understanding:
- The interrelationships between general management concepts and the transportation/logistics function;
- Basic accounting concepts and elements, and the accountant’s role in providing information to both internal and external users;
- Financial statements and comprehending the firm’s financial positioning of assets, liabilities,and owners’ equity within its business strategy;
- Accounting statements and developing additional data to support management decisionmaking;
- Financial ratios, cost of capital, inventory fundamentals, and strategies for managing the cash conversion cycle;
- How marketing contributes to improved performance in the marketplace;
- The critical role of marketing in organizations including organizational buying, demand forecasting, and marketing/distribution strategies for different stages of the product life cycle
- How an information system is designed and its data requirements;
- The applications of information systems in areas such as electronic data interchange,artificial intelligence, and expert systems.
Textbook: Understanding Business, 9th Edition; William Nickels, James McHugh, Susan McHugh; ISBN: 978-0-07-351170-2