Public Services Librarian - Position No. 317910

Job Summary: 

As a member of the Public Services team, this library faculty position participates in the planning, coordination, delivery and assessment of the Library’s marketing plan. Maintains an understanding of the role of library promotion or marketing and demonstrates knowledge of best practices and current trends in all areas related to promotion, information literacy, and library research. Participates in the promotion of library activities, communications development and graphic designs that enhance the image and visibility of the Library by the effective utilization of communication, public relations, and marketing skills. Applies skills in conducting research interviews and recommends sources to effectively assist library users in their research needs. Assists other members of the library staff in understanding the use of new library promotional materials.  Works under the general supervision of the Director of Public Services.


Essential Functions: 

1.    Participates in the library’s marketing and outreach programs. Collaborates with the Communications Committee in marketing the library by developing a marketing plan with emphasis on current best practices.  Uses communication and design skills to prepare marketing materials. Demonstrates skill in use of social media applications as well as traditional outlets.   Documents the activities, effectiveness and needs of the library promotional activities through statistical analysis, formal reports, and presentations.


2.     Pursues opportunities to publicize library activities that enhance the image and visibility of the library through outreach activities to other campus departments and constituencies; seeks ways to enhance library presence in the Freshman Experience and other student programs; establishes priorities and coordinates efforts in collaboration with the Director for Public Services and other team members.


3.    Participates in the library’s research and instruction program. Collaborates in user education efforts focusing on information literacy, distance learning needs, library support for curriculum needs, and advanced instruction and research needs.


4.    Provides research service to a variety of library patrons by assessing information needs, identifying appropriate resources, and providing training and assistance in their use.  Participates in providing individualized research consultation sessions. Trains library staff about new marketing tools.


5.    Serves as library liaison for assigned academic department(s).  In collaboration with teaching faculty, develops select areas of the library’s subject resources by identifying and selecting new materials and by evaluating existing materials for possible withdrawal from the collection.  Proactively engages with departmental faculty to understand their library needs, develop collegial partnerships, and promote library services.


6.    Contributes to overall collection development through participating in the evaluation and development of the collection and in the review and selection of research databases.



Other Job Accountabilities: 

1.    Participates in the planning and policy-making bodies of the Library and University.

2.    Serves on other Library, University, and statewide committees or project teams as appropriate.

3.    Maintains current awareness of campus issues and developments in library and information science.  Participates in training and professional development activities as appropriate.


Job Qualifications: 

Required: ALA-accredited master's of library science degree or equivalent; experience with image editing software, desktop publishing, and open source content management systems.


Preferred: Academic library work experience; communication and design skills; promotional experience using social media applications; experience with HTML and CSS; project management skills; and ability to work as a team member as well as independently.


Interested applicants must complete the one page online application on OASys at and must upload all required documents to be considered for this position. Once you finalize your completed application and have submitted the required documents, you will receive a confirmation number. Please keep this confirmation number for this position for your records. If you have questions contact Cindy Hoffer at 904-620-2553.  Applicants who do not apply online or do not upload all the required documentation will not be considered for this position.


UNF is an Equal Opportunity/Equal Access/Affirmative Access Institution.



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