Use color to attract attention, emphasize important information, and coordinate related ideas.
Do not let your use of color overwhelm your message and become a distraction for your audience.
For more information about color themes, refer to Adobe's Kuler.com - a web-hosted application for generating color themes.
Especially when designing graphics, avoid the use of red and green combinations. Otherwise, individuals who have particular types of problems differentiating colors (i.e., color blind) will have difficulty deciphering your graphs and images.
Visit the following sites for additional information about creating visuals that are sensitive to the needs of individuals with various forms of color deficiencies:
Okabe, M. & Ito, K. (2002). How to make figures and presentations that are friendly to color blind people
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