As a relatively young University, UNF is still building its brand identity throughout Florida and the nation. The University has adopted one logo to be recognized and understood by faculty, staff, students and the public as the UNF brand. Gaining brand recognition is a process that takes years to accomplish. As a result, UNF discourages the creation of customized logos by campus units. However, procedures are in place for colleges, departments and organizations to establish individualized logos.
College deans have wide discretion in determining how units in their college will be identified.
All named colleges will be identified in the following manner
All non-named colleges will be identified in the same size font as named colleges.
Departments and special organizations can be identified in the same way as colleges (see examples below).
Departments and organizations may choose to identify their college in the logo. Departments within a unit can obtain permission from their respective college or division vice president to use the unit name either above or below the department name in a 2 line design. (See samples below)
Approval of the Visual Identity Standards Committee is not necessary as long as the above guidelines are followed.
These guidelines replace previous guidelines relating to co-brands and sub co-brands.
In unique situations, a customized logo may be appropriate, and there is a process in place for a formal review and approval by the University's Visual Identity Standards Committee. No customized logo may be used without such approval. The first step in the approval process is to request a review through the vice president of the appropriate division of the University. The vice president will then forward the request to the chair of the Visual Identity Standards Committee. The Visual Identity Standards Committee recommends the use of UNF's identifying typography and color palette shown in this guide and accompanied by examples of printed materials, logo placement and color placement. The examples illustrate the look of a cohesive system of publications. University units working with design professionals are encouraged to use these examples as a starting point to create a special look for their projects. They also are encouraged to consult with the Department of Marketing and Publications. Campus units attempting to differentiate their programs and departments may also consider using clever copywriting (editorial tone), the use of unique and identifying photography (photo styles) and, in special cases, a unique color palette to enhance the photography. This type of brand identification for named institutions or programs can be suggested and coordinated by the Department of Marketing and Publications, time permitting. Used in a consistent way, the UNF logo identifier signifies visual identification of the University first and foremost. One logo in a system of publications with well-produced photos and use of approved colors means all campus units receive the benefits of a University whose materials have a cohesive look and a brand that is universally recognized. From time to time, special logos may be developed for fund raising or other special purpose. These may be placed in a secondary, but never in a primary position on official University letterheads and must always accompany an official University logo.
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